About the role

  • Analista de Mídias Pagas Sr. managing paid acquisition campaigns for a leading food service technology company. Collaborating with marketing and sales teams to optimize conversion funnels and performance metrics.

Responsibilities

  • Plan, execute and optimize paid media campaigns on platforms such as Google Ads and Facebook Ads
  • Continuously monitor campaign performance, adjusting strategies to maximize results with a focus on CPL, ROAS and generation of actionable HRs
  • Analyze campaign performance metrics to ensure achievement of established goals and KPIs
  • Prepare recurring performance reports, identifying optimization opportunities and presenting analyses and results to the team and stakeholders
  • Work closely with Marketing and Sales teams to optimize the conversion funnel, ensuring that generated traffic converts into qualified leads and, ultimately, sales
  • Manage, allocate and optimize the paid media budget to ensure the best return on ad spend (ROAS)
  • Implement and manage A/B tests across campaigns, creatives and landing pages to drive continuous performance improvements
  • Explore new channels and paid media opportunities to expand campaign reach and efficiency
  • Ensure correct flow of leads and information between systems, guaranteeing integration between media platforms, CRM and marketing tools.

Requirements

  • Previous experience managing campaigns in Google Ads and Facebook Ads
  • Experience in performance data analysis or related roles
  • Familiarity with data analysis tools and CRM systems
  • Analytical profile with a results-oriented mindset and strong problem-solving skills
  • Bachelor’s degree in Marketing, Business Administration or related fields
  • Intermediate Excel skills with the ability to analyze and organize data

Benefits

  • Contracted as PJ (contract) with 30 days paid leave
  • Health plan with 100% of the monthly premium paid by the company *(for PJ after 6 months)*
  • Dental plan *(for PJ after 6 months)*
  • Life insurance
  • Day off during your birthday month
  • Gympass discount
  • No dress code — be yourself!
  • Extended maternity and paternity leave

Job title

Paid Media Analyst, Senior

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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