About the role

  • Senior SEA Manager at Rosental, responsible for Google Ads strategy and performance optimization. Leading transition to in-house structures for scalable SEA strategies and agency management.

Responsibilities

  • As a Senior SEA Manager, you take strategic and operational ownership of our entire Google Ads setup.
  • You drive performance with a focus on profitability, develop scalable concepts and gradually transition the agency setup into a strong in-house structure.
  • You are responsible for the performance of the entire Google Ads portfolio (Search, Shopping, Performance Max, Display, YouTube).
  • You develop scalable SEA strategies focused on revenue, ROAS and profit—data-driven and measurable.
  • You manage and challenge our SEA agency, delegate operational tasks and define clear concepts, tests and priorities.
  • You prepare the handover from the agency and build sustainable in-house standards and setups.
  • You analyze KPIs and budgets and derive concrete optimization measures for growth and efficiency.
  • You work closely with Tracking, Creatives, E-commerce and Management and consider the funnel holistically.

Requirements

  • You have at least 3 years of professional experience in the Google Ads / SEA domain, ideally in e-commerce.
  • You have proven experience managing larger budgets and scaling them profitably (ROAS, POAS, revenue).
  • You possess a deep understanding of Search, Shopping and Performance Max mechanics.
  • You work strategically and analytically, can develop concepts and execute or delegate them cleanly on an operational level.
  • You have experience in agency management and confidently act as a sparring partner.
  • You work in a structured, self-directed way and have high quality standards for setups and results.

Benefits

  • Annual leave: 28 days + up to 2 additional days possible.
  • Public holidays: Baden-Württemberg public holidays + International Women’s Day.
  • Mental health: Access to nilo.health for mental fitness and prevention.
  • Mobility: JobRad (company bike) and a monthly subsidy for the Deutschlandticket.
  • Bonus: Attractive bonus scheme in addition to fixed salary upon target achievement.
  • Sports & perks: Urban Sports Club discount + exclusive Rosental discount.
  • Volunteering: One paid volunteering day every six months.
  • Products: Free Rosental products for you.

Job title

Senior SEA Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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