Integrated Content Lead managing ONEOK's integrated, omni - channel content program. Overseeing content strategy, collaboration with teams, and execution across multiple channels from Tulsa, Houston, or Dallas.
About the role
- Category Content Manager responsible for content creation in ROSE Bikes' Drop-Bar segment. Collaborating with marketing and experience teams to shape customer experiences and product narratives.
Responsibilities
- Conceptualize and produce product and experience worlds using text, imagery, and motion picture for the Drop Bar segment.
- Work closely with Brand Marketing, Brand Experience, and channel owners to develop appropriate content along the customer journey.
- Support and advise on the planning and execution of photo and video shoots, coordinating with internal and external stakeholders.
- Ensure the recognizability of the experience worlds while adhering to the Style Guide and Experience Based Design Handbook.
- Select, process, and deliver final image and video assets for cross-channel use.
- Create and adapt product copy for internal and external channels.
- Test new bikes and prototypes through test rides and everyday use to generate authentic content.
Requirements
- Completed vocational training or degree, e.g., in communications, marketing, or media.
- Professional experience in marketing, brand management, or content, ideally within the bicycle industry.
- Strong knowledge of the drop-bar sector and a good understanding of the target customer groups’ needs.
- Confident writing and visual skills, with a good sense for brand presentation.
- Structured and organized working style with attention to detail and deadlines.
- Excellent communication skills and enjoyment of collaboration across different stakeholders.
- Proactive interest in trends in the road and gravel segments.
- Enthusiasm and passion for bicycles.
Benefits
- Work on a strong brand with high emotional engagement
- Significant creative freedom for content concepts
- Open team culture with short decision-making paths
- Hybrid working and flexible hours
- Benefits such as Hansefit, company bike leasing, and employee discounts
- Company events – from rideouts to company parties
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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