Junior Marketing - und Kommunikationsassistenz bei KLARO, tätig in der Umwelttechnik. Verantwortlich für Marketingprojekte, Social Media Content und SEO - Optimierung.
RL
Hybrid B2B Marketing Campaign Strategy and Performance Director
Posted 3 weeks ago
About the role
- B2B Marketing Campaign and Strategy Director leading automotive marketing projects. Shaping campaign strategies and managing delivery across high-performing accounts with an entrepreneurial mindset.
Responsibilities
- Developing B2B demand generation and demand capture strategies aligned to client objectives and commercial KPIs
- Defining campaign and creative approaches, including channels, formats and content types
- Creating campaign frameworks that balance brand, demand creation and demand capture based on audience maturity
- Translating strategy into clear messaging hierarchies, KPIs and delivery plans
- Producing strategies that can be costed, refined and presented to clients in partnership with senior stakeholders
- Taking overall ownership of campaign delivery across assigned accounts
- Converting briefs into clear, actionable plans for internal and external teams
- Providing strong creative direction across: LinkedIn and paid social, Email marketing, Thought leadership and white papers, Website and landing page content
- Interrogating campaign data to assess performance against agreed KPIs
- Identifying opportunities to optimise creative, messaging, channels and formats
- Partnering with marketing automation specialists on nurture journeys, segmentation and workflows
- Managing a small delivery team (two direct reports)
Requirements
- 5+ years’ experience in senior B2B marketing delivery roles
- Strong agency background delivering high-performing B2B demand generation and demand capture campaigns
- Proven expertise in creating and scaling effective B2B content strategies
- Deep understanding of which channels drive return at different stages of the buyer journey
- Experience leading integrated campaigns across paid media, email, social, content and automation
- Confident briefing and managing creatives, media specialists and marketing automation experts
- A calm, methodical operator with director-level credibility
- Performance-focused, commercially aware and comfortable managing multiple campaigns simultaneously
- Automotive B2B experience is desirable, but not essential.
Benefits
- A genuinely specialist B2B automotive agency within the ROI Automotive group
- A newly created, senior role with scope to shape team structure and delivery standards
- Opportunity to build and refine campaign strategy following major client growth
- A collaborative, expert-led environment with a strong performance culture
- The chance to have real influence while still working in a business with a startup mindset
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