Optical Networks Marketing Intern at Nokia gaining hands - on experience in marketing activities and project management. Contributing to video production, campaigns execution, and blog promotions.
About the role
- Partner and Field Marketing Specialist driving demand generation strategies at Rockwell Automation. Collaborating with sales and marketing teams to implement effective campaigns in North America.
Responsibilities
- Develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales.
- Responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
- Collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA.
- Lead demand generation strategies with partners.
- Be the primary marketing contact for sales and the partners in your sub region in North America.
- Report to the Director, Marketing - Americas and have a hybrid schedule working out Houston or Dallas, Texas.
- Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth.
- Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance.
- Work with the global marketing team (CoE) to define and activate campaigns in North America.
- Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale).
- Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
- Track and share results with sales that use data-driven insights to implement improvements.
- Integrate product marketing launches into marketing plans.
- Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account.
- Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services.
- Drive engagements with higher executive level for strategic accounts CXO and VPs.
- Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans.
- Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL).
- In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
- Implement best practices internally and with partners.
- Recruit, retain and motive a high-performance team.
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- 5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
- Align tactical plans with strategies
- Modern and integrated marketing experience
- Experience in Channel Marketing
- Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)
- Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
- Consultative marketing approach to engage with sales and channel partner community
- Produce results on time and within budget.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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