Lead Analyst developing and delivering customer engagement, credit, and pricing strategies for a finance business. Utilizing analytical techniques and collaborating with cross - functional teams to optimize portfolio management.
About the role
- Membership Analyst handling membership data accuracy and marketing insights for Rocky Mountain Elk Foundation. Supporting direct response initiatives in a mission-driven non-profit environment.
Responsibilities
- Manage and maintain membership and direct response data within the CRM to ensure accuracy, integrity, and readiness for marketing use.
- Build and deliver data pulls, selections, and suppressions for all direct mail and digital marketing campaigns, ensuring timelines and specifications are met.
- Develop and maintain audience segmentation strategies to support acquisition, renewal, fundraising, upgrade, and reactivation efforts.
- Produce recurring and ad hoc campaign reports, dashboards, and analyses to measure performance across mail and digital channels.
- Partner with Membership Marketing and Customer Response teams to interpret results, identify trends, and recommend data-driven optimizations.
- Conduct routine data audits, hygiene processes, and quality checks related to campaign data and reporting outputs.
- Support campaign forecasting, revenue tracking, and post-campaign analysis for direct response initiatives.
- Coordinate with IT and external vendors to support CRM functionality related to direct response and marketing operations.
- Document data processes, campaign workflows, and reporting standards to support consistency and continuity.
Requirements
- Bachelor’s degree in Computer Science, Analytics, Mathematics, Marketing or a related field, or equivalent experience.
- 2–4 years of experience working with CRM or marketing databases in a direct response, fundraising, or membership environment.
- Demonstrated experience supporting direct mail and/or digital marketing campaigns through data selection, segmentation, and reporting.
- Experience working with NetSuite (or comparable CRM/ERP platforms) and Power BI or similar business intelligence tools preferred.
Benefits
- Competitive compensation and benefit package
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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