About the role

  • Lead and own the marketing strategy for our new sweepstakes venture targeting the U.S. market.
  • Manage an external paid media agency — setting clear KPIs, ensuring data transparency, and driving continuous performance improvement.
  • Drive & oversee acquisition budgets, forecasting, and spend efficiency.
  • Build and mentor a small internal team focused on strategy, analytics, and affiliate growth.
  • Develop and optimize campaigns across paid social, search, native, display, and influencer channels.
  • Expand and manage a high-performing affiliate and partnership network.
  • Work closely with Brand, CRM, Product, and Data teams to align growth and retention strategies.
  • Report and communicate key metrics (CAC, LTV, ROI) and actionable insights to senior leadership.

Requirements

  • **Who We’re Looking For**
  • Demonstrated expertise and hands-on ability across performance marketing, user acquisition, or growth leadership within iGaming, sweepstakes background preferred
  • Proven experience acquiring US customers and optimizing performance across multiple paid channels.
  • Strong track record managing agencies, budgets, and measurable ROI.
  • Skilled at interpreting data and applying insights to drive performance.
  • Leadership experience — able to guide internal teams and external partners with clarity and accountability.
  • Comfortable in a fast-moving, entrepreneurial environment.
  • Based in or willing to relocate to Marbella, Spain (hybrid office setup)****

Benefits

  • **What we offer:**
  • Competitive package with performance-based incentives.
  • Strategic role with direct impact on growth and brand trajectory.
  • Backed by a successful parent company with deep expertise in online gaming and marketing.
  • Opportunity to shape acquisition strategy for a new US - focused venture.
  • Collaborative, international environment with autonomy and real ownership.
  • Marbella-based role offering flexible working options.

Job title

Director of Acquisition

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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