Director of Acquisition leading growth strategy and execution across performance channels in new sweepstakes venture targeting the U.S. market.
Responsibilities
Lead and own the marketing strategy for our new sweepstakes venture targeting the U.S. market.
Manage an external paid media agency — setting clear KPIs, ensuring data transparency, and driving continuous performance improvement.
Drive & oversee acquisition budgets, forecasting, and spend efficiency.
Build and mentor a small internal team focused on strategy, analytics, and affiliate growth.
Develop and optimize campaigns across paid social, search, native, display, and influencer channels.
Expand and manage a high-performing affiliate and partnership network.
Work closely with Brand, CRM, Product, and Data teams to align growth and retention strategies.
Report and communicate key metrics (CAC, LTV, ROI) and actionable insights to senior leadership.
Requirements
**Who We’re Looking For**
Demonstrated expertise and hands-on ability across performance marketing, user acquisition, or growth leadership within iGaming, sweepstakes background preferred
Proven experience acquiring US customers and optimizing performance across multiple paid channels.
Strong track record managing agencies, budgets, and measurable ROI.
Skilled at interpreting data and applying insights to drive performance.
Leadership experience — able to guide internal teams and external partners with clarity and accountability.
Comfortable in a fast-moving, entrepreneurial environment.
Based in or willing to relocate to Marbella, Spain (hybrid office setup)****
Benefits
**What we offer:**
Competitive package with performance-based incentives.
Strategic role with direct impact on growth and brand trajectory.
Backed by a successful parent company with deep expertise in online gaming and marketing.
Opportunity to shape acquisition strategy for a new US - focused venture.
Collaborative, international environment with autonomy and real ownership.
Marbella-based role offering flexible working options.
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