Senior Director overseeing global executive events and content strategy at Genesys. Leading high - impact executive experiences to deepen C - suite relationships and support strategic account growth.
About the role
- Program Lead overseeing experiential marketing for mobile exhibit programs focused on energy efficiency and electrification. Managing event logistics and team collaboration to deliver impactful experiences.
Responsibilities
- Serve as day-to-day lead for the Eversource Experiential Lab program.
- Oversee end-to-end event execution, including scheduling, site coordination, staffing, logistics, and impact reporting.
- Assist in the launch of additional mobile exhibits, ensuring consistency in training, quality, and customer engagement.
- Work closely with internal departments—including sales, creative, delivery, and client services—to drive integrated program success.
- Represent RI in client meetings and planning calls, ensuring clear communication and collaborative alignment.
Requirements
- Bachelor’s degree in Marketing, Communications, Sustainability, Business, or a related field required.
- Proven success managing multi-market outreach programs.
- Strong event logistics, vendor coordination, and budgeting skills.
- Comfortable with a variable schedule, including weekends, and travel.
- Highly organized, self-motivated, and detail oriented.
- 6+ years of experience in experiential marketing, field program management, or mobile tour operations preferred.
- Ability to operate tow vehicle for mobile lab execution
- Experience with energy efficiency, clean energy, or sustainability programs a plus
- PMP or Event Management certifications are a plus
Benefits
- Health, dental and vision insurance
- 401(k) retirement plan with employer matching
- Three weeks of paid vacation per year
- Paid holidays
- Discretionary annual bonus
- Comprehensive benefits package
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