Technical SEO Manager to scale and optimize SEO efforts at Airwallex. Join a team driving brand awareness and customer engagement through data - driven marketing strategies.
About the role
- Senior Marketing Manager overseeing SEO and organic growth for AI-powered software creation platform. Collaborating with cross-functional teams to enhance search visibility and traffic.
Responsibilities
- Own and scale organic search strategy across SEO, AEO, and GEO
- Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
- Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
- Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution
- Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
- Conduct site audits and prioritize technical improvements to enhance search performance
- Optimize on-page elements across Replit's web properties and establish tracking frameworks
- Conduct keyword research and competitive analysis to identify high-value search opportunities
- Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
- Identify content gaps and opportunities to capture search demand across the customer journey
- Partner with Product to influence roadmap decisions that impact search performance
- Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
- Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape
Requirements
- 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
- Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
- Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
- Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
- Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
- Proven ability to develop content strategies informed by search insights and user intent across the funnel
- Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
- Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus
Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
- Flexible Time Off (FTO) + Holidays
- Quarterly Team Gatherings
- In Office Amenities
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