SEO & Traffic Lead managing and scaling traffic acquisition for a global media platform in the crypto industry. Responsibilities include SEO leadership, analytics, and growth management.
FG
Hybrid Marketing Manager – Online Marketing, SEO, Content
Posted 2 days ago
About the role
- Marketing Manager responsible for online marketing, SEO, and content strategies at FORUM VERLAG. Focusing on AI-supported workflows and driving growth through efficient marketing processes.
Responsibilities
- Responsible for visibility and performance across GEO, SEO and product detail pages
- Build efficient, AI-supported content and marketing processes
- Develop data-driven customer journeys and conversion funnels
- Continuously optimize websites, landing pages and product detail pages
- Ensure quality assurance of all digital content
- Analyze performance based on KPIs and implement optimizations
- Establish AI workflows for research, copywriting and content optimization
- Ensure a consistent brand presence and work closely with marketing and product management
Requirements
- Proven experience in SEO/GEO, content and conversion optimization
- Data-driven approach with the ability to design customer journeys and funnels
- Experience in developing and improving websites, landing pages and product detail pages
- Confident use of common SEO, web analytics and tracking tools
- Strong editorial skills for target-group-oriented, conversion-focused German-language copy
- Proficient in using AI tools and creating efficient workflows
- Structured and self-directed working style
- Strong execution skills and ability to collaborate with multiple stakeholders
Benefits
- Full-time (38 hours/week) with flexible working hours
- Remote work (home office) after the probationary period
- Competitive salary and bonus payments
- 30 days annual leave
- No weekend work and no overtime
- Comprehensive onboarding and training opportunities
- Varied tasks in a dynamic working environment
- Regular team events
- A motivated, collegial team with flat hierarchies
- Attractive employee discounts, JobRad (company bike leasing) and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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