Hybrid Manager, SEO, Local Search Optimization

Posted 2 days ago

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About the role

  • Manager of SEO optimizing search strategies for cancer care information at Memorial Sloan Kettering. Collaborating with teams to enhance visibility and compliance in digital spaces.

Responsibilities

  • Support and evolve MSK’s search engine optimization strategy across organic search, local listings, and online reviews
  • Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI-influenced discovery
  • Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms
  • Collaborate with survey and review vendors to strengthen review monitoring and response processes
  • Work cross-functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams
  • Monitor search performance and visibility trends, translating findings into clear, practical insights
  • Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results
  • Stay informed on evolving search technologies and AI-driven discovery to inform future recommendations
  • Handle visibility or reputation-related issues with professionalism, sound judgment, and sensitivity

Requirements

  • 5–8 years of experience in SEO, search, or digital visibility roles
  • Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content
  • Strong understanding of local search, listings management, and location-based discovery
  • Experience working with vendors or platforms supporting listings and review management
  • Hands-on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms)

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Job title

Manager, SEO, Local Search Optimization

Job type

Experience level

Mid levelSenior

Salary

$111,600 - $178,600 per year

Degree requirement

Bachelor's Degree

Location requirements

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