Trade Marketing Analyst for RD Saúde developing and executing digital marketing strategies for proprietary brands across online channels. A role focused on optimizing brand presence and performance in the digital marketplace.
Responsibilities
Develop, execute and monitor digital trade marketing strategies to strengthen the presence of private-label brands across online channels (website, app, partner sites and other platforms).
Create and optimize communication plans, campaigns and activations that increase conversion and expand private-label share in the digital environment.
Manage product content (SEO, product pages/spec sheets, photos, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
Collaborate with internal teams and external vendors to ensure flawless campaign execution, budget alignment, tactical negotiations and promotional calendar optimization.
Monitor competitors, market trends and consumer behavior in the digital space, turning insights into actionable initiatives.
Lead special projects, including product launches, purchase journey improvements and category optimizations.
Requirements
Bachelor's degree (complete).
Required: proficiency in Office tools (Excel, PowerPoint, etc.) and Power BI reporting.
Preferred: coursework and/or experience in Trade Marketing for digital channels. Previous experience with digital channels and/or trade marketing in retail is an advantage.
Benefits
Health insurance (monthly payroll cost + co-payment)
Dental insurance
ID Conecta - Telemedicine at no cost to the employee
Pharmacy benefit
Therapy
Physical health and wellness platforms
On-site cafeteria
Transportation voucher - 3%
Free shuttle departing from Osasco bus terminal and Butantã metro
Life insurance
Gympass
On-site gym at headquarters
RD University (internal learning programs)
NiveRD - day off
Profit-sharing (PLR)
Flexible schedule
Hybrid work model 4x1 (four days on-site, one remote)
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