Hybrid Mid-level Analyst, Private Labels – Trade Marketing

Posted last month

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About the role

  • Trade Marketing Analyst for RD Saúde developing and executing digital marketing strategies for proprietary brands across online channels. A role focused on optimizing brand presence and performance in the digital marketplace.

Responsibilities

  • Develop, execute and monitor digital trade marketing strategies to strengthen the presence of private-label brands across online channels (website, app, partner sites and other platforms).
  • Create and optimize communication plans, campaigns and activations that increase conversion and expand private-label share in the digital environment.
  • Manage product content (SEO, product pages/spec sheets, photos, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
  • Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
  • Collaborate with internal teams and external vendors to ensure flawless campaign execution, budget alignment, tactical negotiations and promotional calendar optimization.
  • Monitor competitors, market trends and consumer behavior in the digital space, turning insights into actionable initiatives.
  • Lead special projects, including product launches, purchase journey improvements and category optimizations.

Requirements

  • Bachelor's degree (complete).
  • Required: proficiency in Office tools (Excel, PowerPoint, etc.) and Power BI reporting.
  • Preferred: coursework and/or experience in Trade Marketing for digital channels. Previous experience with digital channels and/or trade marketing in retail is an advantage.

Benefits

  • Health insurance (monthly payroll cost + co-payment)
  • Dental insurance
  • ID Conecta - Telemedicine at no cost to the employee
  • Pharmacy benefit
  • Therapy
  • Physical health and wellness platforms
  • On-site cafeteria
  • Transportation voucher - 3%
  • Free shuttle departing from Osasco bus terminal and Butantã metro
  • Life insurance
  • Gympass
  • On-site gym at headquarters
  • RD University (internal learning programs)
  • NiveRD - day off
  • Profit-sharing (PLR)
  • Flexible schedule
  • Hybrid work model 4x1 (four days on-site, one remote)
  • Christmas hamper

Job title

Mid-level Analyst, Private Labels – Trade Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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