Founding Demand Generation hire to develop and optimize marketing programs for a security training startup. Collaborate directly with executives to scale pipeline and drive demand.
Responsibilities
Own pipeline goals for demand.
Build and enrich account lists (ICP, firmographics, signals) using Clay and similar tools.
Launch programs across LinkedIn, email, phone, physical mail, and events.
Create messaging and social content that’s creative and anchored in customer truth.
Stand up our IRL motion: meetups, dinners, partner events; validate, then scale.
Requirements
You can write. Not just grammatically correct: you can make boring topics interesting.
You have 1-3 years in growth marketing or demand gen at a fast‑growing B2B SaaS company.
You’re comfortable setting up and connecting tools on your own.
Must have: Clay (or equivalent), basic webhooks/automation.
Nice to have: Instantly, HeyReach, Orum/Nooks, Google Analytics, etc.
You're a builder: scrappy, analytical, and can move from concept to launch fast.
You're curious and customer-obsessed; you talk to users, dig in, and adapt quickly.
Bonus: experience running events, ABM programs, or Meta/LinkedIn ads.
Benefits
Flexible PTO: Take time when you need it, federal holidays and Dec 24–Jan 1.
Optional Fridays: No internal meetings. Work or recharge as needed.
Healthcare: Medical, dental, and vision provided.
Parental leave: Time off for life’s biggest moments.
Equity: Own a piece of what we’re building.
401(k) matching: Save for the future with company matching.
Stipends: Office setup, remote work, and learning support.
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