Analyze, map, develop and lead the strategy for key clients in the direct channel;
Build business development plans tailored to market realities and aligned with the brand plan;
Participate in the development and monitoring of the annual Joint Business Plan (JBP) with clients and the commercial team;
Manage the development and implementation of category execution strategies by creating customer-customized promotional calendars, monitoring execution indicators and ensuring alignment with all involved teams;
Perform continuous analyses of business and market performance to generate insights that increase sell-in/sell-out, control stockouts, manage pricing, expand space, improve brand visibility, grow market share and leverage the product mix;
Implement sell-out measurement tools to identify demand-generation opportunities, control promotional campaigns and demonstrate improvements in mix and ROI;
Implement tools and support the field team to identify market opportunities and develop short- and medium-term action plans;
Interface with commercial and field teams to roll out actions negotiated with the respective channel clients (national and regional);
Prepare results and performance presentations for weekly meetings with key accounts;
Maintain a proactive, positive and forward-looking relationship with clients;
Manage and control the area budget.
Requirements
Experience in Trade Marketing with a focus on channel management, specifically direct channel and Key Accounts;
Experience in leading, implementing and measuring campaigns in Trade Marketing projects;
Ability to build strong relationships across multiple business areas;
Experience in team and project management;
Experience in market development, process consolidation and customer strategy, especially with Key Accounts;
Strong oral, written and interpersonal communication skills, including frequent presentations to executive audiences;
Analytical profile with an entrepreneurial mindset (building-oriented), strategic business vision and agility to learn and manage complex decision-making;
Strong interpersonal skills and ability to influence;
Growth mindset, organization, planning and proven effective time management skills;
Comfortable and experienced working with data analysis and various tools (Neogrid, Mtrix, Nielsen, Scantech, Power BI, Advanced Excel, among others).
Benefits
Health insurance
Dental plan
Life insurance
Wellhub
Meal voucher
Discount on Havaianas products
Birthday day off
Transport voucher
Private pension plan
Profit Sharing (PLR)
Courses, training and other development initiatives through ALU (Alpa Learning Universe), our corporate university
Flexible on-site work model (minimum 3 days per week in the office)
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