Serve as the primary link between the franchisor and the franchisees in your region, ensuring brand standardization and operational excellence across stores.
Monitor performance indicators (sales, profitability, average ticket, PA, PM, stock coverage, etc.) and propose action plans focused on continuous improvement.
Conduct analysis and negotiations with a focus on reversing sell-in trends.
Perform regular store visits across the network to align processes, deliver operational training and provide business support.
Support franchisees in point-of-sale management, contributing to operational efficiency, team development and the customer experience.
Ensure execution of commercial campaigns and marketing strategies defined by the franchisor.
Act as a strategic partner for franchisees, positively influencing their results and strengthening relationships within the network.
Participate in new store openings and implementation training when required.
Monitor franchisee financial performance through analysis of the Income Statement (DRE) and cash flow.
Act as a training multiplier across franchises by cascading and implementing action plans developed with franchisees.
Work on multidisciplinary projects with key interface areas: Commercial, CSC (Shared Services Center), IT, Franchises, Marketing, VM (Visual Merchandising), GC (Corporate Governance) and Training, driving improvements and new perspectives for franchise channel processes.
Requirements
Previous experience in retail operations, preferably within franchise networks.
Experience managing performance indicators and analyzing results.
Availability for frequent travel.
Valid driver’s license (CNH).
University degree in Business Administration, Commercial Management, Marketing, Engineering, Economics or related fields.
Availability to cover São Paulo city and interior (metropolitan and countryside areas).
MS Office proficiency (especially Excel and PowerPoint).
Ability to read and analyze Income Statement (DRE), sell-out, inventory and operational KPIs.
Benefits
Health insurance
Dental insurance
Life insurance
Wellhub
Meal voucher (Ticket Restaurante)
Employee discount on Havaianas products
Birthday day off
Transportation allowance (Vale Transporte)
Private pension plan
Profit sharing (PLR)
Alpa Summer – Short Fridays in January and February
Courses, training and other development activities through ALU (Alpa Learning Universe), our corporate university
Flexible on-site work model (minimum 3 days in the office per week)
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