Senior Scientist leading laundry innovation projects at dsm - firmenich. Collaborating with interdisciplinary teams on innovative product development and technical support.
About the role
- Growth Marketing Specialist responsible for optimizing digital acquisition strategies at a fintech company. Analyzing performance metrics and improving lead generation through effective campaigns.
Responsibilities
- Ejecutar y optimizar estrategias de adquisición digital con enfoque en performance y generación de leads calificados.
- Planear, ejecutar y optimizar campañas de Google Ads (Search, Display, Discovery, etc.) con un enfoque técnico y orientado a conversión.
- Administrar audiencias personalizadas, estrategias de puja, conversion value y segmentaciones avanzadas.
- Diseñar, mapear y analizar todo el embudo de conversión: desde el primer impacto hasta la conversión.
- Crear y testear landing pages y formularios nativos (Typeform, Hubspot, etc.) con enfoque en CRO y AB Testing.
- Analizar resultados en tiempo real con herramientas como Google Analytics 4, Google Tag Manager, y Hubspot.
- Colaborar estrechamente con el Director de Marketing para diseñar estrategias creativas, definir palabras clave efectivas y alinear campañas con objetivos del negocio.
- Establecer, medir y mejorar indicadores clave de adquisición como CAC, conversion rate, cost per lead, y LTV.
- Proponer y ejecutar estrategias de reactivación y retención de leads (plus).
Requirements
- +3 años de experiencia en generación de leads, perfil hands-on.
- Dominio avanzado de Google Ads : campañas, audiencias, pujas, tracking.
- Experiencia sólida en plataformas de analítica : GA4, Google Tag Manager, Hubspot.
- Experiencia en pruebas de conversión : CRO, A/B Testing, testeo de formularios, landing pages, creatividades.
- Capacidad para interpretar datos, identificar cuellos de botella y tomar decisiones basadas en métricas.
- Conocimiento en métricas de Growth : CAC, Lifetime Value, etc.
- Experiencia en Hubspot
- Alta orientación a resultados y a negocio.
- Mentalidad de crecimiento (growth mindset), autonomía y fuerte sentido de ownership.
- Capacidad analítica y pensamiento estratégico.
- Proactividad y enfoque a solución de problemas.
- Buenas habilidades de comunicación y trabajo colaborativo.
- Inglés intermedio-avanzado.
Benefits
- Seguro médico de gastos mayores y menores
- Membresía Total Pass Gimnasio dentro de la oficina
- Viaje anual
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Degree requirement
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