Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- PPC Strategist developing comprehensive performance marketing strategies to promote QS Events globally. Collaborating with regional marketing teams to generate leads and optimize campaigns.
Responsibilities
- Devising and delivering scalable performance mkt campaigns, as part of a holistic strategy to generate leads for QS Events
- Collaborating with marketing regional teams and directors to ensure performance mkt campaigns are aligned with business goals.
- Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
- Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results.
- Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
- Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance.
- Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance.
- Any other duties that fall within the purpose and scope of the role.
Requirements
- Excellent attention to detail and understanding of PPC acquisition strategies
- A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
- Experience in testing and implementing AI advancements in performance marketing field
- Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
- Great knowledge of Web Analytics tools including GA4
- Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
- Strong organization and project management skills
- Ability to understand critical issues and bring appropriate resolution to complex issues
- Good presentation skills
Benefits
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 21 days annual leave
- Enhanced maternity and paternity leave
- Unicredit Bank Partnership
- Meal tickets
- Medical subscription to Regina Maria
- A vibrant social environment and multicultural and multinational culture
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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