Team Lead Digital Marketing & CRM responsible for profitable growth across all channels for PURELEI. Leading a team to enhance acquisition and retention strategies through data-driven decision making.
Responsibilities
Responsible for profitable D2C growth across all relevant acquisition and retention channels
Strategic management of Digital Marketing & CRM across the entire funnel
Derive clear priorities and roadmaps from company objectives
Lead the Digital Marketing & CRM team, both technically and disciplinarily
Build and optimize structures, processes, and decision-making logic
Drive data-driven decision making through the use of BI tools
Close collaboration with relevant stakeholders to further develop acquisition, retention, and membership (app)
Requirements
Degree in Marketing, Business Administration, Media or Communication Sciences, or equivalent
5–7 years of professional experience in Digital Marketing & CRM, ideally in a D2C environment
Strong knowledge of Meta, TikTok & Google Ads Manager, as well as Klaviyo and Charles (or similar)
Experience with BI tools, multi-attribution models, and Asana (or similar)
Strong ownership and performance mindset with high initiative
Strong analytical skills, decisive and resilient — able to perform under pressure
Motivating leadership style with excellent communication and feedback skills
Fluent in German and English, both written and spoken
Benefits
Permanent (open-ended) employment
Up to 30 days of vacation
Childcare subsidy of up to 50%
Training and development opportunities with an individual budget
Monthly coaching sessions
Regular team and company events
Free fruit, coffee, soft drinks, and water in the office
Internship in online marketing and media design for a 3D technology startup. Involving content creation, social media strategies, and project collaborations.
Digital Marketing Manager leading digital marketing strategies at Fox Communities Credit Union. Focusing on omni channel experience and optimizing engagement through data - driven decisions.
Brand Marketing Manager executing marketing strategies for Bridgestone in the automotive sector. Responsible for brand activation, product marketing, and regional events management.
Growth Designer creating and launching AI - driven digital marketing assets for CTP, a leader in real estate development. Supporting lead generation and B2B marketing initiatives with innovative design solutions.
Digital Marketing Manager overseeing performance marketing campaigns within a leading B2B SaaS provider. Collaborating with the Head of Marketing to drive growth and optimize campaigns.
Online Marketing Project Manager coordinating social ads and Google Ads strategies for performance marketing at trafficdesign GmbH. Ensuring efficiency and clarity in team collaboration and client consultations.
Digital Marketing Specialist executing digital channel strategy and content operations for American Crane & Equipment Corporation with independent and proactive planning.
Digital Marketing Manager in tourism marketing managing cross - channel communications and project management in an interdisciplinary team in Munich. Collaborating closely with clients to develop marketing solutions.
Internship in Online Marketing and Community Management contributing to a community for people over 40. Supporting communication projects and community growth initiatives at Meet5.
Associate Online Marketing Manager supporting customer acquisition efforts for People Inc. through campaign execution and performance optimization across diverse channels.