Technical CRM Operations Specialist bridging CRM execution with Data/Product teams for optimization. Managing data integration and automation strategies for gaming experiences at Patrianna.
About the role
- CRM Manager focusing on customer segmentation and operational campaign management at Pro-Idee GmbH. Requires substantial experience in CRM, marketing, and data analysis tools.
Responsibilities
- Segmenting customer groups based on a holistic customer view and KPIs
- Operational management of all activities, including customer-focused selection
- Creating customer journey maps and customer segments in a campaign management tool
- Applying data-mining methods to analyze purchasing behavior
- Identifying and defining new target groups
- Developing and implementing an omnichannel CRM strategy
- Expanding and implementing our data warehouse
- Monitoring the success of existing measures and campaigns and continuously optimizing them
Requirements
- Completed university degree in Computer Science, Mathematics, or Business Administration with a focus on CRM/Marketing, or equivalent qualifications
- Several years of professional experience in CRM, B2C marketing, and online/offline communications within an e-commerce or retail company
- Solid (programming) skills with databases and analytics software (SQL, KNIME, Python, and possibly other programming languages)
- Understanding of customer data and profiles, including customer value (CLV) considerations
- Strong analytical and conceptual thinking skills, with a goal-oriented and customer-focused approach and high self-motivation
Benefits
- Open company culture: creating individual perspectives together
- Flexible working hours & remote work
- Employee discounts
- Family-owned business: childcare subsidy
- On-site parking
- Company sports groups: whether a run, badminton, or stand-up paddle — there's something for everyone
- Company events and team activities
- Employer contribution to occupational pension plan
- Healthy perks: daily fresh fruit, beverages, and massage offers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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