Group Manager leading B2B paid acquisition marketing efforts at Superhuman. Overseeing strategy and execution across growth channels in a collaborative environment.
About the role
- Marketing Manager for Progyny’s Enterprise Marketing team driving sales through strategic partnerships. Collaborating with various teams to develop effective campaigns and marketing materials.
Responsibilities
- Serve as a marketing liaison for strategic partner channel relationships
- Develop and launch multi-channel marketing initiatives to raise awareness about Progyny’s offerings and drive sales with key strategic partners
- Create and maintain targeted sales enablement materials—including presentations, one-pagers, brochures, etc.—to support the sales team in effectively communicating Progyny’s value to benefits consultants and health plan partners
- Partner with other teams across Progyny -- including Sales, Product, and Business Intelligence -- to develop and maintain materials, including toolkits, FAQs and presentations
- Own and maintain library of resources for internal and external partners
- Support both virtual and in-person events for partner audiences such as webinars, podcasts, lunch and learns etc.
- Collaborate with the Digital Marketing Team to create messaging, implement campaigns, analyze activity and make recommendations on future approach
Requirements
- 7+ years experience of healthcare or benefits marketing experience
- Experience in health plan marketing or working with benefits consultants
- Bachelor’s degree in business or marketing or MBA
- Self-starter who can execute, and create scalable processes within a growing company
- Deep understanding of healthcare marketing dynamics
- Excellent project management, communication, and analytical skills.
- Curious with a ‘get it done’ attitude
- Must be a clear communicator, with the ability to effectively navigate across all levels of an organization
- Working knowledge of marketing automation tools, platforms and CRMs (Salesforce, Hubspot, Marketing Cloud, Salesloft)
Benefits
- Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
- Menopause and midlife care
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs to help you grow professionally and a mentorship program
- Company social events to include annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
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