Hybrid Online Marketing Manager

at Primomarketing

• Job title: Online Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €3,000 - €4,000 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Karlsruhe, Germany

About the role

• Online Marketing Manager driving performance-focused marketing campaigns for the tattoo industry while working from Karlsruhe or remotely. Focusing on ads, funnels, and automation.

Responsibilities

• Master paid campaigns: You design, run and scale Meta and Google Ads campaigns with a strong performance focus — local and precise.
• Build funnels & strategies: You develop new funnels, landing pages and automation sequences that deliver measurable results.
• Use AI effectively: You implement AI tools and create smart automations that make life easier for us (and our clients).
• Manage client relationships: Onboardings, kickoffs, strategy meetings — you act as a sparring partner for our clients and a proactive point of contact with a plan.
• Analyze campaigns: You know your KPIs inside out and derive data-driven actions.
• Manage projects: You independently manage campaigns and processes, coordinate internal teams and always keep the big picture in mind.
• Chase trends: You know what’s happening in online marketing and proactively test new platforms, tools and strategies.

Requirements

• Experience: At least 3–5 years in online marketing, ideally in an agency or a performance-driven environment.
• Expertise: Deep understanding of Meta Ads, Google Ads, funnels, KPIs, media buying and data-driven marketing.
• Tools: Experience with FunnelCockpit, GoHighLevel, OnePage, Google Ads, ClickUp, Close or comparable tools.
• Technical understanding: You understand how marketing technologies work — from automations and webinar tools to landing pages.
• Soft skills: Analytical, creative, organized and hands-on. You take initiative, communicate clearly and thrive on ownership.
• AI affinity: You’re curious about new technologies and use AI tools strategically beyond ChatGPT, including Voice-AI and Chat-AI solutions integrated into our processes.
• Industry knowledge: You have a good sense for audiences in the tattoo, beauty or aesthetics sectors — or you learn quickly.

Benefits

• Flexibility: Work remotely, hybrid or on-site at our stylish office in Karlsruhe — whatever suits you (but we’d be happy to see you in the office from time to time).
• Responsibility from day one: You take ownership of your own projects and have real decision-making authority.
• Learning & growth: Internal training, a professional development budget and 1:1 coaching to support your development.
• Great clients: Our clients get things done — short decision paths, fast implementation and clear goals.
• Career prospects: If you deliver, there’s strong upward mobility with increasing responsibility.
• A team that fits: No agency burnout — honest camaraderie, fun at work and real successes we celebrate.