Junior Influencer Marketing Manager at Rugvista recruiting and managing influencers to drive brand awareness. Collaborating with marketing teams and executing campaigns for e - commerce growth.
About the role
- Influencer Coach managing and coaching micro-influencers to create compelling content for Praktika's AI-powered language learning platform. Driving creator performance and engagement in a fast-paced startup environment.
Responsibilities
- Daily Creative Direction
- Write 1–3 high-converting video briefs daily for each micro-influencer in your portfolio (20+ creators).
- Translate product value props and campaign goals into scroll-stopping content concepts.
- Balance brand consistency with creator authenticity.
- Creator Portfolio Management
- Manage and coach 20 micro-influencers to consistently deliver quality content.
- Set clear performance expectations and hold creators accountable to metrics.
- Build strong relationships: motivate, guide, and solve creator problems fast.
- Optimize creator mix based on performance data (engagement, conversion, cost-per-acquisition).
- Talent Sourcing & Onboarding
- Continuously source and vet new micro-influencers across platforms (TikTok, Instagram, YouTube).
- Evaluate creators for brand fit, content quality, engagement authenticity, and growth potential.
- Onboard new creators efficiently with clear guidelines and success frameworks.
- Build a waitlist of high-potential creators ready to scale.
- Trend Intelligence
- Stay ahead of social media trends across all major platforms daily.
- Identify emerging formats, sounds, hooks, and narratives before they saturate.
- Translate trends into actionable briefs that feel native, not forced.
- Quality Control & Approval
- Review and approve all creator videos daily before publishing.
- Provide fast, clear feedback to maintain quality standards and speed.
- AI-Driven Workflow
- Use AI tools for brief generation, trend analysis, and performance insights.
- Build templates and systems that let you scale across 20 creators without bottlenecks.
- Automate repetitive tasks to focus on strategy and high-leverage coaching.
Requirements
- 1–3 years in influencer marketing, creator management, or social media content strategy
- Proven experience managing multiple creators simultaneously and driving results
- Deep platform expertise (TikTok, Instagram, YouTube) and obsessive trend awareness
- Strong creative instincts: can write briefs that inspire creators and convert audiences
- Hands-on AI tools usage for workflow automation and content ideation
- Excellent communication skills: clear feedback, motivational coaching, fast responses
- High organizational skills to manage 20 creators and daily approvals
- Comfortable with high-volume, fast-paced work
- High ownership, low ego, creator-first mentality
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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