Influencer Marketing Specialist at Dolce & Gabbana supporting the global IM strategy with a digital-first approach. Involves collaboration with the marketing team to increase brand visibility.
Responsibilities
Support IM Manager on the development of the influencer activations, including content guidelines, profiling guidelines, seeding programmes, activation calendars
Mapping of the competition activities and kpi driven analysis of the landscape
Ideation (in partnership with IM Manager) of Instagram, TikTok and Youtube Campaigns
Collaboration with key internal stakeholders including Digital, Image, Media, and Global Marketing teams to share ideas and support in building new and fresh activation ideas
Support IM Manager in the end-to-end event preparation & execution (global & local) including general logistics, gifting activities, briefing documents, schedules, fittings, and ad hoc requests
Day-to-day social media monitoring to identify new/upcoming relevant trends and present new content opportunities in the beauty landscape
On-going management of the Influencer Marketing tool to ensure data / campaigns are always updated
Preparation of monthly analysis using IM tool to analyse results and provide future recommendations / KPIs to be shared with the wider business
Report on the social content and influencer performance globally to define high/low performing content and adapt the guidelines accordingly, offering a fresh outlook on improvements and quick wins
Support IM Manager to set up recurrent meetings with regional stakeholders and agencies, when needed
Co-ordination with distribution centre for shipments and product orders for various Influencer Marketing activities (e.g. seedings, giftings, PR kits orders from markets, etc.), organise stock and keep track of invoices
Requirements
Master’s Degree in Communications/ Digital Marketing/ Influencer Marketing
Digital-savvy with strong passion for social media (TikTok, Instagram, YouTube)
Excellent time management & organisational skills with a sense of priority
Excellent attention to detail always with a luxury mindset
Ability to communicate across a big organisation including presenting to a wider audience
Fluent in spoken/written English. Italian fluency/knowledge is a plus but not mandatory
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