Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Marketing Analyst responsible for planning and optimizing digital marketing campaigns for B2B clients in the e-commerce sector. Collaborating with design, sales, and analytics teams.
Responsibilities
- We are looking for a Mid-level Marketing Analyst responsible for planning, executing, and optimizing paid media campaigns (online and offline, with an emphasis on digital) to attract, engage, and convert business customers (B2B) on the company's e-commerce platform.
- Develop and manage paid media strategies (Search Ads, Social Media Ads, Display, Programmatic, Retargeting) across platforms such as Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), WhatsApp, and programmatic channels.
- Focus on driving qualified traffic to the e-commerce site and converting visitors into registrations (leads) or direct B2B sales.
- Monitor campaign performance daily, adjusting bids, targeting, creative assets, and messaging to maximize ROAS and CPA efficiency.
- Analyze key B2B e-commerce metrics (LTV, Conversion Rate, Corporate Order Volume).
- Run continuous A/B tests on creatives, landing pages, and targeting.
- Use tools like Google Analytics 4, Power BI, or Looker Studio to extract insights on B2B customer behavior.
- Prepare weekly and monthly reports with results, trends, and recommendations.
- Collaborate with Content and Design teams to ensure messaging relevance for B2B personas.
- Work with the Sales team to qualify and nurture leads via WhatsApp, CRM, or Marketing Automation.
Requirements
- Bachelor's degree in Advertising, Marketing, or a related field.
- Experience managing digital campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Knowledge of campaign metrics analysis and optimization.
- Proficiency with analytics tools (Google Analytics, Power BI).
- Preferred:
- Experience with agile methodologies.
- Experience with B2B e-commerce.
- Google Ads and Meta Ads certifications.
Benefits
- 🏥 Health and dental plans
- 🧘🏿♀️ Zenklub: health and well-being platform, including psychological care
- 🧑🏿⚕️ Casa da Saúde: medical and dental consultations, plus clinical exams
- 🏋🏿♀️ Wellhub
- 🍴 Company cafeteria
- 💊 Pharmacy discounts
- 🚑 Medical Emergencies: agreement with the health plan for home or telephone care
- 👨🏿💻 Semi-flexible working hours
- 🏠 Hybrid work
- 👶 Childcare assistance and maternity kit
- 🚀 Discounts at Universidade Positivo (UP) - for employees and dependents
- 📒 Saber Mais: Professional Development Portal
- 👧 Discounts at Colégio Positivo for employees' children
- 💰 PPR (profit-sharing)
- 👉🏻 Good Card: benefit card accepted at over 130,000 establishments
- ✔️ Life insurance
- 💵 Payroll-deductible loans
- 💲 Private pension
- 🚌 Transportation voucher or 🚗 Parking
- 💻 Positivo Partner: website with discounts on our products
Job title
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