Content Analyst at Portobello Shop creating and managing marketing strategies and influencer relationships to enhance brand presence. Engaging across digital content channels.
Responsibilities
Plan, create and publish content for institutional and brand profiles and other related channels.
Develop and execute the influencer marketing strategy.
Map and recommend influencers aligned with the area’s objectives, the brand’s positioning and different stages of the funnel.
Align compensations, schedules and deliverables, supporting negotiations and contract validation while managing the budget.
Prepare briefings and scripts for influencers, manage involved vendors and monitor deliveries, strengthening relationships with the brand’s partners.
Plan and coordinate special content coverage, ensuring narrative coherence and execution quality.
Monitor and analyze content performance metrics, identifying opportunities, trends and strategic adjustments.
Provide operational support to social media routines, branding, customer service (SAC) and internal communications when needed.
Contribute to the creation and execution of paid media actions, including support in developing briefs for creatives and alignment with the area’s strategy.
Requirements
Bachelor’s degree in Communication, Journalism or related fields.
Proficiency in Microsoft Office and Google Workspace, with advanced skills in Google Slides.
Minimum of 4 years’ experience in marketing, in areas of content production for retail, consumer or lifestyle brands.
Experience in influencer marketing and strong relational skills with creators and influencers.
Experience in the retail segment, with ability to execute campaigns, commercial actions, and marketing and content strategies.
Mastery of key content formats and best practices for Instagram, Pinterest, YouTube, TikTok and similar platforms.
Experience in budget management and control of marketing investments.
Strong writing skills and proficiency in Portuguese.
Proactive, agile mindset with a sense of ownership.
Critical thinking, broad cultural background and a consistent editorial vision.
Organized, proactive, good communicator and able to work collaboratively across different business areas.
Knowledge of scripting and video editing is a plus.
English language skills are desirable.
Benefits
Medical and dental insurance.
Life insurance.
Meal allowance.
Transportation voucher.
Vacation allowance.
Pharmacy assistance.
Support for dependents with disabilities.
Wellhub (wellness platform).
Day off during the birthday month.
Discount on Portobello product purchases.
Discount network – partnerships with various institutions.
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