Social Media Lead enhancing digital presence across channels for Gieni ABX and Gieni Explorer. Manage content strategy, campaigns, and community engagement in a hybrid role.
About the role
- Content Creator & Brand Ambassador at Bird & Blend creating engaging social media content. Driving community engagement and showcasing tea products through vibrant storytelling and social-first strategies.
Responsibilities
- Capture, film & photograph social-first content in stores, at events, and at HQ.
- Be a visible, confident on-camera brand ambassador—hosting content, speaking to the community, and showcasing products with warmth and personality.
- Create fun and educational content for TikTok, Instagram Reels, and YouTube Shorts.
- Edit quick-turnaround reactive content in response to trends, cultural moments, and product launches.
- Develop engaging educational content that teaches fans about our blends, mixology techniques, seasonal products & behind-the-scenes stories.
- Produce regular “on the road” content from store visits, highlighting our amazing teams, customers & local moments.
- Own the Organic Social content calendar, ensuring a consistent stream of high-quality, joyful content.
- Translate brand campaigns into social-ready ideas that feel authentic, fun, and platform-native.
- Partner with the Brand Studio team to brief and collaborate on creative assets and scheduling.
- Engage with fans in comments, DMs, Lives & community groups, representing our tone of voice warmly and authentically.
- Support our Brew SocieTEA Facebook community by sharing updates, prompts, and delight moments.
- Run our Instagram Broadcast Channel ‘Backstage Brew’.
- Work closely with CX to make sure community questions are answered quickly and helpfully.
- Contribute to the TikTok live strategy and calendar.
- Visit stores regularly to capture content, build internal relationships, and stay close to real customer experiences.
- Work with store teams to spotlight launches, community events, product moments & team stories.
- Identify emerging creators and collaborate with influencers to produce authentic, engaging content.
- Bring trend insights to the team weekly—suggesting playful, timely ideas for content.
- Work closely with the Digital team to ensure content aligns with CRM & Paid Social activity.
- Collaborate with our Brand team on Giveaways & influencer & partnership content.
Requirements
- Minimum 2 years’ experience creating social media content for a brand or as a creator.
- Confident appearing on camera & speaking naturally to an audience.
- Strong filming & editing skills using mobile-first tools (e.g., CapCut, TikTok editing, Lightroom).
- Ability to travel regularly to our stores & events.
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts & social-first storytelling.
- Exceptional copywriting & tone-of-voice skills.
- A natural communicator who loves building community & interacting with fans.
- Highly organised with strong attention to detail.
- A genuine passion for Bird & Blend, our product, and our community.
- Willingness to work flexible hours during campaigns, launches & special events.
- Experience using Adobe Creative Suite or similar editing tools (desirable).
- Experience working with influencers or creators (desirable).
- Previous work in retail, hospitality, events, or community-facing roles (desirable).
- Experience managing multi-channel content across Instagram, TikTok, YouTube & Pinterest (desirable).
Benefits
- Friendly and supportive team culture: Enjoy working alongside a team of like-minded individuals who value collaboration, camaraderie, and fun in the workplace.
- Membership of company pension scheme (if applicable): Secure your financial future with enrollment in a company-sponsored pension scheme, ensuring peace of mind and financial stability in retirement.
- Holiday accrual that grows with loyalty : Enjoy 25 days holiday (plus bank holidays ) as a token of appreciation for your dedication and loyalty to the organisation, providing you with ample opportunities for rest and relaxation. This entitlement increases with service.
- Your birthday off!
- Life Insurance & Income Protection: providing financial security and peace of mind for you and your families.
- Health Cash Plan: after one year service we will enrol you into our Health Cash Plan which will allow you to claim back money for dental, optical, prescription charges etc. Specific information on this scheme will be shared with you all.
- Life Happens Leave: Sometimes life can throw unexpected challenges our way, we offer paid leave specifically dedicated to these situations to provide employees with the time and space needed.
- Complimentary drinks and snacks : Stay refreshed and energised throughout the day with a variety of free drinks and snacks provided in the office.
- Monthly tea allowance and generous staff discount: Indulge in your favourite teas while benefiting from a discount on company products, fostering a culture of enjoyment and appreciation.
- Employee Assistance Programme: Access confidential and professional mental health support services to prioritise your well-being and address any personal or work-related challenges.
- Bike to Work and Electric Vehicle Schemes: Take advantage of a sustainable transportation option, contribute to environmental conservation, and benefit from tax-efficient savings.
- Paid volunteer days: Make a positive impact in our community by participating in volunteer activities during dedicated paid volunteer days, fostering a culture of corporate social responsibility and giving back.
- Dog-friendly office: Bring your furry friend to work and enjoy a pet-friendly environment that promotes work-life balance and companionship.
- Enhanced family friendly policies and flexible working options
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