AI/Scaled Customer Success Lead developing automation systems for customer success at Lovable. Spearheading customer engagement strategy and lifecycle automation in a fast - paced environment.
About the role
- CRM Analyst focusing on customer satisfaction and engagement strategies. Collaborating with clients and internal teams to optimize CRM services in marketing.
Responsibilities
- Opportunity Identification: Identify new needs and expand clients' service portfolios.
- Proactive Communication: Maintain daily contact with clients, attending meetings and interacting via email and WhatsApp.
- Strategic Relationship Management: Build close relationships with clients, understand their needs, and provide exceptional service.
- Platform Adoption: Increase usage of Pmweb's platforms and products, driving client engagement and satisfaction.
- Workshop Facilitation: Design and deliver workshops to train clients on effective use of the available tools.
- Project Management: Participate in special projects assigned by management and collaborate with operational teams.
- Metrics Monitoring: Monitor clients' metrics daily to ensure strategies are optimized.
- Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service consumption.
- Development and Implementation of CRM Strategies: Focus on optimizing segmentation and campaign personalization using methodologies such as RFM and LTV.
- Implementation of Control Groups: Measure the effectiveness of marketing campaigns to ensure efficient allocation of resources.
- LTV Analyses: Identify valuable customers and propose actions to maximize return on the relationship.
- Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
- CRM KPI Monitoring: Analyze retention, churn, and engagement rates, proposing continuous improvements.
- Collaboration with Internal Teams: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
- Generation of Detailed Performance Reports: Provide insights into customer behavior and campaign effectiveness.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
- Previous experience in account management and strategic client service.
- Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
- Familiarity with market practices in CRM, CRO, and Loyalty.
- Skill in data analysis, metrics, and interpreting results to identify new business opportunities.
Benefits
- Health insurance
- Dental insurance
- Life insurance
- Childcare assistance
- Birthday day off
- Wellhub
- Transportation voucher
- Meal allowance
- Language learning support
- Education support
- Certification support
- Home office allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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