Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
About the role
- Marketing Coordinator executing marketing programs and sponsorships for Plante Moran. Collaborating with teams to drive demand and oversee campaign success with a hybrid work model.
Responsibilities
- Partners with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs.
- Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools including Adobe Workfront.
- Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting.
- Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas.
- Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables.
- Event and sponsorship execution may be up to 50% of responsibilities.
- Creates and edits content for marketing campaigns.
- Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals.
- Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns.
- Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Adobe Marketo.
- Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts.
- Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives.
- Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals.
- Attends and supports in person events with clients and prospects.
Requirements
- Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
- Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
- Excellent attention to detail
- Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed
- Experience with CRM and marketing automation software a plus
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Flexible Time Off
- 401(k) plan
- Business-related travel expense reimbursement
- Pension plan for eligible staff
- Discretionary bonus plan for eligible staff
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