Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Responsibilities
- Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
- Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
- Manage campaign expenses and stay on budget.
- Optimize landing pages and the sales funnel.
- Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.
- Track, analyze and report on results.
Requirements
- 2+ years of experience managing paid search marketing campaigns.
- Strong Google Ads and Microsoft Ads skills.
- Excellent understanding of marketing & customer acquisition.
- Strong analytical skills.
- Excellent communication & teamwork skills.
- Bachelor’s Degree.
Benefits
- Health, Dental, Vision and Pet Insurance
- Life Insurance
- Pet Insurance
- Mental Health Benefits
- 401(k) with matching
- Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
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