Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
About the role
- Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
Responsibilities
- You will be responsible for our performance marketing with a focus on scalable lead generation across Paid Search, Paid Social and other performance channels
- You will manage budgets and core KPIs (including CPL, CAC, ROAS, conversion rate and lead quality)
- You will ensure a scalable campaign setup
- You will plan, implement and optimize cross-channel campaigns and landing pages
- You will test and scale new performance channels
- You will derive concrete growth initiatives from data analysis
- In close collaboration with Sales, Brand/Creative, Web/Tech and the leadership team, you will continuously improve conversion rates and lead quality
- Build and execute a structured testing roadmap (e.g. A/B tests, bidding, creatives)
- Create and optimize high-converting ads and landing pages
- Optimize lead quality in close cooperation with the Sales team
- Evaluate and scale new performance channels and prepare structured reporting for internal stakeholders
Requirements
- At least 5 years of experience in performance marketing with a focus on Google Search and Meta Ads
- Deep understanding of funnel logic, KPI management and data-driven budget allocation
- Experience in conversion copywriting for ads and landing pages
- Proficient with Google Ads, Meta Ads Manager, GA4, tracking and funnel setups
- Experience with additional channels such as TikTok, LinkedIn Ads, Native Ads and YouTube Ads is a plus
- Strong communication skills, analytical thinking, structured way of working and high degree of ownership
- Very good German (C2) and very good English (at least C1)
- Experience in growth- or performance-driven environments is a plus
Benefits
- You will find a solution-oriented and data-driven way of working
- An open feedback culture
- Strong team spirit
- Work from the office three days per week
- Up to 10 days per year you can work from anywhere within the EU, EEA and Turkey
- Regular team exchange, seasonal celebrations and a well-stocked kitchen
- Complete our online trainings to expand your professional skills and develop into an expert in data and AI
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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