Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- Paid Social Manager responsible for performance across paid social channels at TentBox. Leading campaign strategy and optimising a £2.5m+ budget in a hybrid work environment.
Responsibilities
- Own paid social performance across all platforms, with a core focus on Meta
- Manage day-to-day budget allocation of £2.5m+ and optimisation across campaigns
- Take responsibility for delivering against key KPIs including CPA and ROAS across different stages of the funnel
- Continuously refine account structure to maximise efficiency and scale
- Work closely with the creative team to shape and deliver a high-performing creative strategy
- Develop and manage a structured creative testing roadmap (hooks, formats, messaging, angles)
- Ensure we are getting the most out of platform developments such as Andromeda through creative diversity and testing volume
- Use insights from tools like Motion to inform creative decisions and improve performance
- Oversee campaign builds and execution (supported by Performance Executive)
- Analyse performance across campaigns and audiences, identifying opportunities to improve efficiency and scale
- Drive ongoing optimisation across targeting, bidding, creative and placements
- Collaborate with the website and performance teams to ensure landing pages support campaign performance
- Provide input into funnel improvements based on paid social learnings
Requirements
- 3–5+ years’ experience in paid social, ideally within eCommerce / DTC
- Proven ability to manage and scale significant budgets (ideally £1m+)
- Strong understanding of how creative drives performance in modern paid social
- Experience developing and executing structured creative testing strategies
- Data-driven mindset with strong analytical and optimisation skills
- Comfortable owning channel performance and delivering against revenue targets
- Able to operate in a fast-paced, high-growth environment
- Experience across multiple international markets (FR/DE/EU) is a plus
- Experience working closely with creative or content teams
- Exposure to additional platforms (TikTok, Pinterest, Reddit) is beneficial
Benefits
- Hybrid working options
- 25 days annual leave + bank holidays / pro-rata
- Private Health Care
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Senior Performance Marketing Specialist at a Performance Marketing Agency managing Google Ads and optimizing campaigns for various channels. Collaborating with internal teams and ensuring high - quality deliverables.
Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
Performance Marketing Manager responsible for scaling digital lead generation in the DACH market. Overseeing performance funnel from paid campaigns to reporting with measurable impact.
Performance Marketing Manager managing Amazon advertising campaigns for ecommerce clients. Collaborating on strategies and optimizing performance to drive business growth in a hybrid work environment.