Junior Business Analyst in innovation park managing marketing communications and ABM strategies for public clients. Collaborating with teams to enhance content and project outcomes.
Responsibilities
The Junior Business Analyst will act as a key technical and operational contributor in executing our Account-Based Marketing (ABM) strategy;
You will be responsible for structuring, creating, and adapting communication materials and content for high-value targets (key accounts);
Ensure that the PIT SMART GOV message is clear, visually engaging, and delivered in the optimal format;
Assist in organizing and adapting marketing materials (presentations, case studies, e-books, email marketing);
Create, layout, and edit graphic and visual materials for Digital Marketing and ABM campaigns;
Record, edit, and finalize short videos and reels;
Support the team in executing email marketing campaigns and direct communications;
Keep the asset and content library organized and up to date;
Assist in collecting basic content performance data for weekly reports;
Actively collaborate with internal teams to ensure technical content is translated into value-focused language.
Requirements
Bachelor's degree completed or in progress in Marketing, Social Communication, Advertising, or related fields;
Developing briefs with internal stakeholders and designing communication campaigns;
Creating graphic assets and managing social and digital media;
Basic knowledge of negotiation and business development;
Basic knowledge of copywriting and SEO;
Familiarity with CRM tools;
Knowledge and/or interest in Account-Based Marketing (ABM) strategies (a plus);
Prior experience in innovation environments, technology companies, or science/technology parks (a plus);
Experience or knowledge of working with the public sector (governments, agencies, state-owned enterprises) or large corporations (a plus).
Benefits
Bradesco Saúde medical and dental plan;
Caju multi-benefit card;
Wellhub (Gympass);
Group life insurance;
Hybrid work (according to agreement and team's needs);
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