Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
About the role
- Marketing Manager responsible for executing Go-to-Market strategies in a growth-focused SaaS startup. Collaborating with founders and sales team to optimize marketing funnels and drive demand generation.
Responsibilities
- Du bist unsere erste dedizierte Marketing-Person und gestaltest den gesamten Go-to-Market-Prozess aktiv mit.
- Konzeption & Umsetzung zielgerichteter Growth-Kampagnen
- Aufbau und Optimierung von Funnel-Strukturen (z. B. Landing Pages, E-Mail-Flows, Paid Social)
- Testing & Iteration performancebasierter Maßnahmen zur MQL-Generierung
- Zusammenarbeit mit Sales/SDR zur gezielten Content- und Kampagnenunterstützung
- Verantwortung für KPIs entlang der Customer Journey (CAC, CPL, MQLs, SQLs)
- Sparring mit Foundern & ggf. externen Agenturen
Requirements
- Mehrjährige Erfahrung im SaaS-Marketing (idealerweise Early Stage / Scale-up)
- Technisches Zielgruppenverständnis (z. B. Field Service, Infrastruktur)
- Hands-on Mentalität und ein hohes Maß an Ownership
- Erfahrung im Aufbau und der Skalierung von Growth-Marketing-Prozessen
Benefits
- Enge Zusammenarbeit mit Gründern
- High-Ownership-Kultur mit viel Gestaltungsspielraum und schnellen Iterationen
- Performance-orientiertes Umfeld mit Fokus auf Wirkung, nicht auf Bürokratie
- hybrides Arbeitsmodell für Hamburg und Berlin I remote auch eine Option
- 50% Zuschuss zur betrieblichen Altersvorsorge
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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