Senior Business Analyst serving as a bridge between stakeholders and delivery squads at the Department of Government Services. Focus on analyzing, documenting, and translating business requirements into actionable user stories.
About the role
- Marketing Business Analyst driving analytics and reporting for global B2B events and tradeshows. Collaborating with cross-functional teams to deliver actionable insights and improve operational processes.
Responsibilities
- Drive best‑in‑class analytics and reporting across a global portfolio of B2B events and tradeshows.
- Support the delivery of key Events Operations initiatives.
- Work closely with global marketing, insights, IT, and events stakeholders to turn complex data into actionable insights.
- Improve tools, processes, and reporting that support commercial decision‑making.
- Act as the single source of truth for events data and reporting.
- Deliver monthly, quarterly, and event-level insights to support commercial decisions.
- Develop and maintain dashboards and reports using Salesforce, Qlik, Azure, and Excel.
- Partner with Marketing Insights and Analytics team (MI&A) to integrate events data into enterprise analytics platforms.
- Research and apply best‑in‑class event measurement and ROI practices.
- Leverage AI and automation to improve reporting efficiency.
- Manage third‑party analytics and reporting suppliers.
- Support and improve the Events Operations tooling landscape.
- Lead small to mid‑size projects, from scoping through delivery.
- Prepare project documentation (objectives, scope, plans, cost estimates).
- Deliver process improvements, user stories, and workflow designs.
- Train and enable business users on tools and self‑service reporting.
- Create standard work instructions to ensure consistency and scalability.
Requirements
- Bachelor’s degree or equivalent experience
- Marketing or commercial analytics background
- Strong analytical and problem‑solving skills
- Hands‑on experience with Salesforce reporting, Qlik, Excel (Pivot Tables)
- Understanding of agile ways of working
- Experience managing small to mid‑sized projects independently
- Fluent in English (written and spoken)
- Comfortable working in a complex, global matrix organization.
- Experience with Azure / DevOps (nice to have)
- Knowledge of statistical analysis and ROI measurement
- Strong stakeholder communication and data storytelling skills
- Understanding of marketing, finance, and data models
- Experience designing scalable reporting or application solutions
- Familiarity with enterprise architecture and system integrations.
Benefits
- Health technology company focused on improving people’s health and wellbeing through meaningful innovation.
- Diverse and inclusive workplace culture.
- Equal employment and advancement opportunities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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