EVS Medical Office Director responsible for healthcare facility operations ensuring safety and client satisfaction. Leading management and financial performance to meet business expectations.
About the role
- Director of Organized Customer Lead managing the strategy for Lyme disease vaccine launch at Pfizer. Collaborating with internal teams to optimize education and implementation for customers in high-incidence areas.
Responsibilities
- Lead organized customer channel strategies for Lyme and mobilize organization to support launch and pull-through plans; articulating business opportunity, resource allocations and continuously generating insights/learnings to drive brand performance.
- Evolve brand access launch strategy and enhance value proposition based on market dynamics and business priorities, including prioritization of Lyme in an increasingly crowded vaccine space for pediatric and adult patients.
- Own the development and delivery of access and organized customer channel specific resources that are aligned to brand strategy; build timely, robust metrics plans to adjust execution as necessary to achieve launch goals.
- Lead efforts to develop innovative and integrated digital omni-channel strategies and resources to effectively drive brand preference and operationalization throughout the organized customers.
- Provide leadership to Account Management Team to support prioritization and operationalization of Lyme education and Lyme prevention modalities, including vaccination (pending regulatory approval), in health systems within Pfizer’s vaccine portfolio.
- Collaborate closely with the Lyme HCP, Retail, and Consumer Teams to ensure delivery of a unified brand strategy and messaging while coordinating cross-brand Account Team deliverables.
- Ensure maximal coverage across all payers at launch (CMS, Commercial, Medicaid/VFC); Lead cost and coverage resourcing and messaging for all customer-facing colleagues, and mitigation of any access specific challenges in coordination with US Market Access.
- Provide brand marketing leadership to internal portfolio Channel Strategies, Market Shaping, Public/HIT, and Market Access Teams to support portfolio strategies, messages and solutions developed, including HIT solutions and quality measures.
- Partner with Contracting Strategy Team to shape contract strategy and pull through, aligned to overall brand objectives within channels.
- Lead the Account Management brand strategy for Sales Force meetings including planning, execution, branded and unbranded training, and follow-up engagement.
- Lead Organized Customer/Access business planning deliverables, i.e., operating plan, tactical plan, leadership reports/presentations.
Requirements
- Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience
- Bachelor's degree required; MBA or other advanced degree preferred
- Prior launch experience in the US is highly preferred
- Strong understanding of US payer and vaccine reimbursement landscape
- Proven track record in developing, executing and measuring complex marketing programs that drive performance
- Strong project management skills, ability to manage timelines and dependencies
- Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
- Demonstrated initiative, strong problem solving, decision making and leadership skills
- Ability to navigate internal organization/processes
- Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork
- Strong communication skills, ability to mobilize cross-functional partners
- Bias towards action, with a sense of urgency to deliver high quality plans and tactics that deliver the desired customer actions
- Comfort with ambiguity, and complex “white space” environments
- Entrepreneurial and innovative – exploring novel approaches to solving problems with strong focus on measuring effectiveness of different marketing programs to define future direction
- Track record of highly successful partnerships with external agencies
- Experience and fluency representing opportunities and brand plans to senior leadership
- An absolute commitment to adherence to all applicable compliance rules and regulations
- Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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