Onsite Brand Performance and Planning Director

Posted 2 days ago

Apply now

About the role

  • Brand Performance and Planning Director leading annual planning and strategic projects at Pfizer's U.S. Vaccines business. Analyzing performance data and collaborating with cross-functional teams to drive brand success.

Responsibilities

  • Analyze and interpret retail and non-retail performance data to identify trends, gaps, and opportunities
  • Connect reporting insights to provide recommendations
  • Test hypotheses to understand root causes behind performance gaps as well as performance drivers
  • Support retail and non-retail channel pull-through strategy development based on analytical assessment of the environment and opportunities available
  • As part of a cross functional team, ideate around potential solutions to address consumer vaccination barriers and design special projects to close gaps
  • Support spend optimization to drive greatest impact within annual budget
  • Monitor operating expense budget to ensure overall brand execution within budget
  • Engage cross functional ecosystem to represent US perspective in COVID strain selection activities
  • Lead annual brand planning cycle including forecasting, operating plan, and brand strategy
  • Plan and prioritize brand access & reimbursement confidence activities ahead of in-season execution
  • Plan brand working sessions to support strategy development

Requirements

  • BA or BS required
  • 8+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
  • MBA preferred with 7+ years of relevant experience with U.S. pharmaceutical, biotechnology, or healthcare
  • Demonstrated strategic, analytical, and problem‑solving skills
  • Proven retail pharmacy acumen
  • Strong collaboration, communication, and influence capabilities across complex matrix environments
  • Ability to operate effectively in ambiguity and manage multiple priorities in a fast‑paced environment

Benefits

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental and vision coverage

Job title

Brand Performance and Planning Director

Job type

Experience level

Lead

Salary

$176,600 - $294,300 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job