Strategy Director leading Kia's strategy and marketing efforts at David&Goliath. Developing go - to - market, creative strategies, and mentoring teams for effective campaigns.
About the role
- Consumer Ecosystem Strategy Director leading transformation in Pfizer’s digital consumer ecosystem. Focusing on user experience, journey mapping, and digital health engagement with a consumer-centric approach.
Responsibilities
- Support the global strategy and transformation of Pfizer’s consumer digital ecosystem
- Reimagine Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels
- Establish clear value propositions, north stars and KPIs for each digital asset
- Map key customer journeys across each ecosystem asset aligned with value propositions/north stars
- Champion human-centered design methodologies
- Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem
- Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends
Requirements
- Experience (8+ years) in strategy, innovation, and/or customer experience positions
- Obsessed with identifying and solving for consumer pain points
- Strong analytical prowess to conduct root cause analyses
- Deep expertise in journey mapping and human-centered design
- Passion for staying connected to external trends and emerging technologies
- Demonstrated ability to effectively influence senior leaders and colleagues
- Role model for the PFE Values (Courage, Excellence, Equity, Joy)
- Strong writing, presenting, and influencing skills
- Discretion and trustworthiness in dealing with confidential information
- Bachelor's Degree required
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Paid holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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