Hybrid Senior Product & Optimisation Manager

at PetLab Co.

• Job title: Senior Product & Optimisation Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Product & Optimisation Manager leading strategy for DTC acquisition roadmap at PetLabCo. Focus on USA, Canada and UK markets optimizing growth initiatives with data-driven insights.

Responsibilities

• Continuously monitor and analyse growth metrics and business performance, providing insights and recommendations for optimisation.
• Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met.
• Work comfortably on both short-term trading initiatives and long-term strategic growth.
• At PetLabCo., we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential.
• Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills.
• Work closely and collaboratively with the team to guide and support more junior members in their delivery flows, whilst maintaining oversight of end-to-end product and experience optimisation.
• Stay updated with industry trends and best practices that support growth, including conversion rate optimisation and experimentation methodologies.

Requirements

• Deep understanding of end-to-end trading metrics including CAC, conversion rate, AOV, acquisition mix and Lifetime Value
• Extensive experience in trading and optimisation specifically focused on maximising Lifetime Value through experimentation, user experience improvements and data driven prioritisation
• Extensive experience in experimentation methodologies including A/B, MVT and split URL testing with a strong grasp of best practice and statistical rigour
• Strong ability to discover and prioritise opportunities using both quantitative and qualitative insight
• Proficient in data driven insight discovery using analytics and behaviour tools such as Google Analytics, FullStory, Hotjar, Glassbox and Content Square
• Experience working with experimentation and testing platforms such as Optimizely, Adobe Target, VWO and Webtrends Optimize
• Strong capability in producing clear objective driven briefs for design and copy grounded in trading priorities data and research
• Strong experience operating end-to-end product delivery workflows from road mapping and sprint planning through to delivery, using Jira to define requirements for design, development, copy, compliance and to coordinate cross functional execution
• Good understanding of core UX principles to support ideation and solution design from insight led discovery
• Excellent communication skills and empathy enabling effective collaboration with teams and stakeholders is essential
• Experience in project management and resource planning
• Familiarity with HTML CSS and basic web development principles is a plus

Benefits

• **Private Health Care** through Vitality
• **Generous Annual Leave** - 28 days + public and bank holidays
• **Help@Hand **– Employee Assistance Programme
• **Royal London Pension Scheme** – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• **Enhanced Maternity / Paternity / Adoption Leave** – because time with new family members is important!
• **Nursery Salary Sacrifice Scheme **
• **Generous Learning and development budget – **We always want you to keep learning.
• **Puppy Therapy** – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
• **Free breakfast, fruits and snacks** – refuel and revitalise with free munchies in the office.
• **Working Environment** – dogs are welcome!
• **Life Assurance** – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• **Discount Vouchers & Gym Memberships – **get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
• **Electric Vehicle Scheme** – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• **Give Back Day** – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• **Health Cash Benefit** – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental