Director of Product leading the development of AI products for Persado’s marketing platform. Shaping product vision and execution while ensuring compliance and performance satisfaction for users.
Responsibilities
Own the product vision and roadmap for Persado’s self-service platform, expanding the agentic experience that helps marketers generate, analyze, optimize, and launch creative that is performant and compliant.
Build for simplicity and scale: design workflows that make complex compliance and performance processes effortless.
Stay ahead of the curve: closely monitor the market and developments in the AI space and bring insights from the AI SaaS world into Persado’s product DNA.
Integrate seamlessly into customer workflows: ensure our AI solution fits naturally into banks’ and fintechs’ existing processes, including project management tools, CMS/DAM platforms, and design platforms like Figma via plugins.
Collaborate deeply with engineering, AI/ML, design, and linguistic scientists to innovate and bring powerful ideas to life quickly.
Drive product growth through activation, adoption, and product-led expansion.
Mentor and grow a small team of PMs as the product scales globally.
Requirements
8+ years of experience in product management, including 2+ in a senior leadership role.
Experience building and scaling AI-first SaaS products (ideally B2B or enterprise-grade).
Proven success creating self-service, product-led user experiences that automate processes and/or drive business outcomes.
Familiarity with language models, agentic experiences and at least one of : marketing tech, reg tech
Curiosity and taste: a product sense for what “feels right” to users, and a technical grasp of what’s possible with LLMs and agents.
Solid understanding and experience in designing solutions with LLMs, AI agents, MCP server, RAG, vector databases and embeddings
Comfort operating in fast, startup-style environments - shipping, learning, and iterating quickly.
Experience with AI design and Vibe coding tools to quickly prototype and share concepts with the broader team (Lovable, Figma make, Copilot etc)
AI Value Proposition Design – demonstrated ability to define how AI changes the product’s core workflow or creates net-new user capabilities.
STEM degree, engineering experience are preferred**
Benefits
Persado’s hybrid working model empowers both remote and in-office work equitably
Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program to ensure a confident start and long-term success for new hires
Strong emphasis on career development and mobility, continuous feedback loops and performance management
Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
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