Hybrid Director of Product

Posted last month

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About the role

  • Director of Product leading the development of AI products for Persado’s marketing platform. Shaping product vision and execution while ensuring compliance and performance satisfaction for users.

Responsibilities

  • Own the product vision and roadmap for Persado’s self-service platform, expanding the agentic experience that helps marketers generate, analyze, optimize, and launch creative that is performant and compliant.
  • Build for simplicity and scale: design workflows that make complex compliance and performance processes effortless.
  • Stay ahead of the curve: closely monitor the market and developments in the AI space and bring insights from the AI SaaS world into Persado’s product DNA.
  • Integrate seamlessly into customer workflows: ensure our AI solution fits naturally into banks’ and fintechs’ existing processes, including project management tools, CMS/DAM platforms, and design platforms like Figma via plugins.
  • Collaborate deeply with engineering, AI/ML, design, and linguistic scientists to innovate and bring powerful ideas to life quickly.
  • Drive product growth through activation, adoption, and product-led expansion.
  • Mentor and grow a small team of PMs as the product scales globally.

Requirements

  • 8+ years of experience in product management, including 2+ in a senior leadership role.
  • Experience building and scaling AI-first SaaS products (ideally B2B or enterprise-grade).
  • Proven success creating self-service, product-led user experiences that automate processes and/or drive business outcomes.
  • Familiarity with language models, agentic experiences and at least one of : marketing tech, reg tech
  • Curiosity and taste: a product sense for what “feels right” to users, and a technical grasp of what’s possible with LLMs and agents.
  • Solid understanding and experience in designing solutions with LLMs, AI agents, MCP server, RAG, vector databases and embeddings
  • Comfort operating in fast, startup-style environments - shipping, learning, and iterating quickly.
  • Experience with AI design and Vibe coding tools to quickly prototype and share concepts with the broader team (Lovable, Figma make, Copilot etc)
  • AI Value Proposition Design – demonstrated ability to define how AI changes the product’s core workflow or creates net-new user capabilities.
  • STEM degree, engineering experience are preferred**

Benefits

  • Persado’s hybrid working model empowers both remote and in-office work equitably
  • Competitive and equitable compensation
  • Generous benefits packages globally
  • 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
  • We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
  • Employee Enrichment Fund to pursue a passion or upgrade your home office
  • Structured onboarding program to ensure a confident start and long-term success for new hires
  • Strong emphasis on career development and mobility, continuous feedback loops and performance management
  • Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
  • #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
  • Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Job title

Director of Product

Job type

Experience level

Lead

Salary

$190,000 - $240,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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