Experienced APAC B2B Marketing Lead driving enterprise and partner - led marketing strategy across Asia - Pacific. Managing integrated marketing initiatives for OpenAI's B2B growth.
About the role
- Paid Marketing Manager responsible for optimizing online ad campaigns at Pennylane, helping entrepreneurs manage finances. Collaborating with a creative team to achieve revenue objectives.
Responsibilities
- Implement the paid strategy by optimizing our various channels to achieve revenue objectives.
- Operational management and oversight of campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc.: creation, analysis, optimization, evaluation and reporting.
- Monitor daily campaign performance and track associated performance metrics on both the platform side and the business side (CTR%, CPM, CVR%, CAC, ROAS, etc.).
- Make budget allocation recommendations across channels and campaigns based on objectives and expected results.
- Design and execute a testing plan to continuously improve results.
- Work closely with our creative team.
- Identify future growth levers.
Requirements
- You have 1 to 4 years of experience managing multi-channel paid campaigns (paid social, SEA, online video, etc.) at an advertiser or agency, with significant budgets.
- You have excellent mastery of ad platforms (Google, LinkedIn, Meta, Microsoft, TikTok, Snapchat, etc.).
- You enjoy deepening your knowledge, have a strong interest in new technologies, AI and emerging use cases, and aspire to become the go-to expert in paid acquisition.
- You can draft an advertising brief and collaborate closely with a creative team.
- You are data-driven: you draw conclusions and implement action plans.
- You are rigorous, methodical and analytical.
- You enjoy working in a team in a fast-changing environment.
Benefits
- One of the best health plans on the market (Alan Blue and Alan Mind).
- Meal vouchers (Swile card).
- Between 6 and 12 additional RTT days on top of 5 weeks of paid leave.
- Opportunity to improve your English with Busuu.
- A monthly allowance for all Pennylane employees to support working from home or in coworking spaces.
- Easy access to our offices, located a few minutes from Saint-Lazare in the heart of Paris.
- A grant of stock options (BSPCE).
- Access to 8,000 gyms across France and more than 300 wellness activities via our partner Gymlib.
- A Mac.
- We play many sports together and regularly gather for company events such as Tech Days or our annual company retreat, which foster strong team cohesion.
Job title
Job type
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