Hybrid Paid Marketing Manager

at Pennylane

• Job title: Paid Marketing Manager
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Paid Marketing Manager responsible for optimizing online ad campaigns at Pennylane, helping entrepreneurs manage finances. Collaborating with a creative team to achieve revenue objectives.

Responsibilities

• Implement the paid strategy by optimizing our various channels to achieve revenue objectives.
• Operational management and oversight of campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc.: creation, analysis, optimization, evaluation and reporting.
• Monitor daily campaign performance and track associated performance metrics on both the platform side and the business side (CTR%, CPM, CVR%, CAC, ROAS, etc.).
• Make budget allocation recommendations across channels and campaigns based on objectives and expected results.
• Design and execute a testing plan to continuously improve results.
• Work closely with our creative team.
• Identify future growth levers.

Requirements

• You have 1 to 4 years of experience managing multi-channel paid campaigns (paid social, SEA, online video, etc.) at an advertiser or agency, with significant budgets.
• You have excellent mastery of ad platforms (Google, LinkedIn, Meta, Microsoft, TikTok, Snapchat, etc.).
• You enjoy deepening your knowledge, have a strong interest in new technologies, AI and emerging use cases, and aspire to become the go-to expert in paid acquisition.
• You can draft an advertising brief and collaborate closely with a creative team.
• You are data-driven: you draw conclusions and implement action plans.
• You are rigorous, methodical and analytical.
• You enjoy working in a team in a fast-changing environment.

Benefits

• One of the best health plans on the market (Alan Blue and Alan Mind).
• Meal vouchers (Swile card).
• Between 6 and 12 additional RTT days on top of 5 weeks of paid leave.
• Opportunity to improve your English with Busuu.
• A monthly allowance for all Pennylane employees to support working from home or in coworking spaces.
• Easy access to our offices, located a few minutes from Saint-Lazare in the heart of Paris.
• A grant of stock options (BSPCE).
• Access to 8,000 gyms across France and more than 300 wellness activities via our partner Gymlib.
• A Mac.
• We play many sports together and regularly gather for company events such as Tech Days or our annual company retreat, which foster strong team cohesion.