Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
About the role
- Local Marketing Manager responsible for regional and local marketing plans at Pets at Home. Collaborating with stakeholders to drive community engagement and client visits through tailored strategies.
Responsibilities
- Planning and delivering local and community marketing activity
- Developing bespoke marketing plans for priority practices
- Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
- Supporting Business Development Partners in fostering strong partnerships with Practice Owners providing expert advice, analysing their needs and communicating results
- Collaborating with the wider Marketing team, leveraging their specialised skills when required
- Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
- Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
- Continuously analysing campaign and activity performance, adopting a test-and-learn approach across all activities
Requirements
- Hands-on experience in local marketing across the marketing mix
- Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
- Commercially astute, able to generate demonstrable results through effective marketing activities
- A team player with strong collaboration skills, capable of building relationships with various stakeholders
- Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
- Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
- Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders.
Benefits
- Hybrid working opportunities
- Community engagement activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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