Home Care Marketer responsible for building and nurturing relationships with healthcare providers and referral sources in the US. Engaging with the community to raise awareness about home care services.
About the role
- Local Marketing Manager responsible for regional and local marketing plans at Pets at Home. Collaborating with stakeholders to drive community engagement and client visits through tailored strategies.
Responsibilities
- Planning and delivering local and community marketing activity
- Developing bespoke marketing plans for priority practices
- Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
- Supporting Business Development Partners in fostering strong partnerships with Practice Owners providing expert advice, analysing their needs and communicating results
- Collaborating with the wider Marketing team, leveraging their specialised skills when required
- Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
- Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
- Continuously analysing campaign and activity performance, adopting a test-and-learn approach across all activities
Requirements
- Hands-on experience in local marketing across the marketing mix
- Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
- Commercially astute, able to generate demonstrable results through effective marketing activities
- A team player with strong collaboration skills, capable of building relationships with various stakeholders
- Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
- Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
- Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders.
Benefits
- Hybrid working opportunities
- Community engagement activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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