Home Care Marketer responsible for building and nurturing relationships with healthcare providers and referral sources in the US. Engaging with the community to raise awareness about home care services.
About the role
- Marketing Manager at MIRA Safety overseeing marketing strategy and execution for gas masks and survival gear. Focused on SEO, digital media, and campaign performance analytics.
Responsibilities
- Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives
- Manage integrated marketing campaigns from concept through execution and performance analysis
- Oversee content creation for the website, blog, social media, and other digital platforms
- Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions
- Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing
- Create, review, and approve marketing copy and collateral for digital and print use
- Build and maintain partnerships, affiliate programs, and industry relationships
- Monitor consumer behavior and adjust strategies to optimize campaign effectiveness
- Track, analyze, and report marketing KPIs, ROI, and campaign performance
- Present marketing strategies and performance insights to leadership and stakeholders
- Mentor and manage marketing team members and contractors, fostering creativity and accountability
Requirements
- Bachelor’s degree in Marketing, Journalism, or a related field (or equivalent experience)
- 8+ years of marketing experience, including at least 5 years in a managerial or leadership role
- Proven success in SEO strategy and digital marketing campaign execution
- Strong experience with content development, social media, and marketing analytics
- Experience in the tactical gear industry or tactical community is a plus
- Familiarity with CBRN-related markets
- Military or law enforcement background (DD-214 or statement of service required if applicable)
- Experience working within the Entrepreneurial Operating System (EOS) is preferred
Benefits
- Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by MIRA Safety
- Optional life, hospital, critical illness, and accident insurance
- Generous paid time off (PTO) and sick leave
- 9 paid holidays to rest and recharge
- Onsite gym and private soundproof pods for focus or relaxation
- Sauna, ice plunge, and red light therapy for total wellness
- Game room with pool and darts to connect and unwind
- Fully stocked modern break room with snacks
- Free organic eggs from our on-site chicken farm
Job title
Job type
Experience level
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Not specified
Degree requirement
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