Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Marketing Manager at MIRA Safety overseeing marketing strategy and execution for gas masks and survival gear. Focused on SEO, digital media, and campaign performance analytics.
Responsibilities
- Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives
- Manage integrated marketing campaigns from concept through execution and performance analysis
- Oversee content creation for the website, blog, social media, and other digital platforms
- Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions
- Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing
- Create, review, and approve marketing copy and collateral for digital and print use
- Build and maintain partnerships, affiliate programs, and industry relationships
- Monitor consumer behavior and adjust strategies to optimize campaign effectiveness
- Track, analyze, and report marketing KPIs, ROI, and campaign performance
- Present marketing strategies and performance insights to leadership and stakeholders
- Mentor and manage marketing team members and contractors, fostering creativity and accountability
Requirements
- Bachelor’s degree in Marketing, Journalism, or a related field (or equivalent experience)
- 8+ years of marketing experience, including at least 5 years in a managerial or leadership role
- Proven success in SEO strategy and digital marketing campaign execution
- Strong experience with content development, social media, and marketing analytics
- Experience in the tactical gear industry or tactical community is a plus
- Familiarity with CBRN-related markets
- Military or law enforcement background (DD-214 or statement of service required if applicable)
- Experience working within the Entrepreneurial Operating System (EOS) is preferred
Benefits
- Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by MIRA Safety
- Optional life, hospital, critical illness, and accident insurance
- Generous paid time off (PTO) and sick leave
- 9 paid holidays to rest and recharge
- Onsite gym and private soundproof pods for focus or relaxation
- Sauna, ice plunge, and red light therapy for total wellness
- Game room with pool and darts to connect and unwind
- Fully stocked modern break room with snacks
- Free organic eggs from our on-site chicken farm
Job title
Job type
Experience level
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Not specified
Degree requirement
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