Hybrid Senior Marketing Analyst – Performance, Lead Acquisition

at Paraná Banco S/A

• Job title: Senior Marketing Analyst – Performance, Lead Acquisition
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Curitiba, Brazil

About the role

• Senior Marketing Analyst developing performance-driven lead acquisition strategies. Innovating customer acquisition through data-driven marketing and channel optimization.

Responsibilities

• Design and evolve the customer acquisition strategy (paid, owned, and earned), oriented to the full funnel;
• Define goals and attribution models by channel (Search, Social, Display, Affiliates, Partnerships, and Offline);
• Plan and execute quarterly experiment roadmaps (A/B and MVT) for creatives, targeting, bids, offers, and landing pages;
• Orchestrate and optimize campaigns in Google Ads, Meta Ads, LinkedIn Ads and alternative channels (YouTube, Discovery, Programmatic);
• Structure and optimize funnels and conversion journeys (landing pages, forms, lead magnets and nurturing flows);
• Manage key metrics such as CAC, CPL, CTR, CVR, LTV, ROI and ROAS, ensuring targets and margins;
• Implement and maintain data governance and tagging (UTMs, GTM, pixels, events and conversions);
• Integrate media and performance with CRM and automation (scoring, nurturing, SQL/SAO and hand-off to Sales);
• Lead performance and growth initiatives together with Content, BI, Product, Sales and partners/agencies;
• Build dashboards, generate actionable insights, run performance rituals and present executive optimization plans.

Requirements

• Minimum of 5 years of experience in digital marketing, performance or growth, with proven scaling cases;
• Strong mastery of paid media (Google Ads, Meta Ads and LinkedIn Ads);
• Hands-on experience with CRM and automation (RD Station, HubSpot or Salesforce);
• Experience with funnel modeling, lead qualification and integration with Sales teams;
• Solid knowledge of acquisition, conversion and unit economics metrics;
• Experience with A/B testing, CRO and continuous landing page optimization;
• Knowledge of web analytics (GA4, GTM, UTMs, events and conversions);
• Ability to build and interpret dashboards in Power BI or Looker Studio;
• Degree in Marketing, Advertising, Business Administration or related fields;
• Proactive, analytical and results-oriented profile with excellent communication skills.

Benefits

• 🍞 Meal and Food Vouchers (no deductions!)
• 🚌 Commuter allowance (if needed)
• 💊 Health and Dental plan
• 📝 Partnerships with restaurants, universities, travel networks and language schools
• 💬 Psychological counseling
• 💉 Vaccination campaigns
• 🔒 Life insurance
• 📋 Social assistance services
• 📚 Corporate Academy: Learning.Rocks
• 🎁 Day off during your birthday month
• 🏋️ Gympass
• 💰 Profit-sharing (PLR)
• 👶 Daycare subsidy or nanny subsidy
• 👨‍🍼 6 months maternity leave and 30 days paternity leave
• 👚 No dress code: dress as you prefer!
• 🏬 At our on-site headquarters you’ll find: common areas, lactation room, arcade, pool table and ping-pong table.
• 🏆 Employee referral program