Onsite Senior Director of Product, User Lifecycle Management

Posted 2 days ago

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About the role

  • Senior Director of Product overseeing lifecycle experiences for Paramount+ and Pluto TV to enhance user engagement and retention. Leading product strategy in lifecycle capabilities and cross-functional collaboration.

Responsibilities

  • Own the vision, strategy, and execution for lifecycle experiences across Paramount+ and Pluto TV
  • Set the vision and roadmap for lifecycle capabilities including in-app messaging, CRM journeys, cancel-save flows, and personalization experiences
  • Lead end-to-end delivery of new features and enhancements for our messaging and CRM platform aligned with global streaming objectives
  • Build detailed product requirements, user stories, and acceptance criteria; oversee usability testing and ensure high-quality launches
  • Drive deep collaboration across Marketing, Engineering, Design, and Data to ensure lifecycle strategies are fully integrated with core product priorities and deliver measurable business outcomes
  • Collaborate with analytics and experimentation teams to design and run A/B and multivariate tests, validate hypotheses, and scale learnings
  • Oversee integrations with tools such as Recurly Engage, Salesforce Marketing Cloud, Kochava, and SendGrid to enable advanced targeting and orchestration
  • Establish governance for privacy, consent, and compliance including GDPR and COPPA
  • Ensure lifecycle features meet global standards
  • Deliver clear updates on roadmap, KPIs, and business impact to senior leaders in recurring updates and quarterly readouts.

Requirements

  • 10+ years in Product Management
  • at least five years leading lifecycle, CRM, or interaction products at scale
  • Bachelor’s degree in a relevant field; MBA or advanced technical degree preferred
  • Demonstrated success leading acquisition, retention, and churn reduction in subscription businesses
  • Streaming experience strongly preferred
  • Deep knowledge of messaging platforms, CRM systems, and digital marketing technology
  • Hands-on expertise with MarTech platforms including Recurly Engage, Salesforce Marketing Cloud, Kochava and SendGrid
  • Proficient technical fluency with ability to contribute to engineering discussions on architecture and scalability
  • Exceptional communication and management skills with proven ability to influence senior stakeholders and align cross-functional teams
  • Ability to thrive in a dynamic, ambiguous environment and deliver measurable outcomes.

Benefits

  • medical
  • dental
  • vision
  • 401(k) plan
  • life insurance coverage
  • disability benefits
  • tuition assistance program
  • PTO

Job title

Senior Director of Product, User Lifecycle Management

Job type

Experience level

Senior

Salary

$205,000 - $250,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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