Head of Product - Lottery overseeing regulated lottery products for EveryMatrix, a leading B2B SaaS iGaming provider. Collaborating with teams on product specifications, designs, and customer engagements.
About the role
- Product Manager overseeing user experience and conversion performance across a portfolio of iGaming websites. Collaborating with various teams to enhance engagement and product strategy.
Responsibilities
- Own the product performance of an assigned portfolio of websites, while contributing to the global UX/CRO strategy
- Work closely with SEO Managers, Content Leads, BI, and the Head of Product to ensure all features directly support our SEO, engagement, and conversion goals
- Translate business objectives into scalable, high-quality product requirements and acceptance criteria
- Help define the measurement framework, ensuring all new features align with our tagging, analytics, and KPI objectives
- Lead the experimentation roadmap across your portfolio of sites, including UX improvements, conversion experiments, and engagement-driven optimizations
- Partner with SEO, CRO, and Data teams to identify user-behavior opportunities and develop data-backed hypotheses
- Design, launch, and analyze A/B tests involving page layouts, content modules, CTAs, and user journey improvements
- Use insights from analytics to refine user flows, reduce friction, and strengthen overall engagement and session quality
- Contribute to the development of scalable experimentation frameworks used across the product and development teams
- Use AI design & development tools, (eg. Cursor, Figma Make), and WordPress Gutenberg to create real, executable prototypes, not just wireframes
- Build and iterate on UI/UX patterns for top lists, tables, content modules, site templates, and CTAs
- Collaborate closely with design and engineering to ensure consistent brand, accessibility, and UI standards
- Act as a subject matter expert for our move toward a Gutenberg-native CMS
- Build, test, and document reusable Gutenberg blocks, patterns, and layouts
- Work with SEO and Content teams to ensure components are scalable, easy to maintain, and aligned with editorial workflows
- Create product documentation and guides to help internal teams use Gutenberg effectively
- Ensure all product releases are SEO safe and support structural SEO goals (topical authority, EEAT, architecture)
- Collaborate with Technical SEO and Engineering to implement safe, high-quality changes to templates and site modules
- Embed SEO principles, schema, Core Web Vitals, internal linking, structured content modules, into all product work
- Work as the bridge between commercial (SEO, Content), product, and technical teams
- Maintain tight communication with performance stakeholders to align releases with SEO opportunities and revenue goals
- Support site migrations, redesigns, and new domain launches when assigned
- Partner with BI and Data teams to interpret behavior metrics and define product KPIs
Requirements
- Proven experience as a Product Manager/Owner in iGaming, Finance, Crypto, or other competitive SEO-first verticals
- Demonstrated track record of improving user engagement, UX, and conversion through data-driven product work
- Strong understanding of SEO fundamentals, especially how UX and product components influence rankings, Navboost, internal linking, and EEAT
- Deep experience using AI tools to produce prototypes, UI designs, and working proofs of concept (Cursor, Make, Figma AI, V0, etc.)
- Ability to produce low-fidelity and high-fidelity UX prototypes, UI layouts, and behavior flows
- Strong working knowledge of WordPress Gutenberg, block development, patterns, and CMS-level UX
- Ability to create and test block-based modules that work across global content sites
- Comfortable navigating front-end concepts (HTML/CSS/JS) and collaborating with developers on implementation details
- Strong proficiency in analytics and tagging frameworks (GA4, GTM, GSC)
- Ability to build hypotheses, design experiments, and measure impact using engagement and CRO metrics
- Exceptional documentation and requirement-writing skills
- Highly collaborative, cross-functional, and outcome-focused
- Excellent communicator with the ability to work with SEO, Content, Engineering, and Data teams
- Organised, accountable, capable of managing multiple projects across multiple websites
- Product-first, user-centered mindset with a strong eye for detail and quality
Benefits
- Competitive salary
- Opportunity to work with a talented and passionate team in a fast-paced, dynamic environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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