DTC/P Insights & Measurement Product Owner driving data-driven decisions for Sanofi's digital consumer experience. Lead measurement systems design and revenue optimization initiatives with cross-functional teams.
Responsibilities
Design, Operationalization, and Interpretation of measurement and insights capabilities
Collaborate with cross-functional teams to gather requirements
Assess risks of various solutions and prioritize business demands
Analyze patient acquisition costs and conversion rates
Develop and interpret measurement dashboards for performance monitoring
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