Senior SCRM Analyst at Leidos supporting enterprise data and analytics programs. Involves Cyber Supply Chain Risk Management and collaboration with governmental partners.
About the role
- CRM & Lifecycle Marketing Manager overseeing customer engagement systems and campaigns for a responsible fashion brand. Leading implementation of Klaviyo and developing lifecycle strategies.
Responsibilities
- Lead the successful evolution of our Klaviyo platform across email, SMS and Whatsapp.
- Define and optimise customer segmentation, tagging, and personalisation logic.
- Ensure seamless integrations with e-commerce platforms, CDPs, and data sources.
- Develop and implement strategies to generate leads and grow our first-party database.
- Partner with IT, retail and E-Commerce teams to ensure successful implementation of lead generation strategies.
- Design and execute customer lifecycle journeys (welcome, nurture, retention, win-back, post-purchase, etc.).
- Develop content calendars and automation logic tailored to key customer segments.
- Collaborate with Creative and Brand teams to ensure campaign assets are brand-aligned and performance-driven.
- Track campaign performance (CTR, open rates, conversions, revenue attribution).
- Continuously optimise subject lines, send times, cadence, and creative based on A/B testing and data insights.
- Build reporting dashboards to share performance with leadership regularly.
- Build a strong partnership with Brand Marketing, UX and graphic design teams to develop best quality visual and copy content.
- Develop scalable CRM processes, playbooks, and SOPs for future team members.
- Establish targets, manage, mentor and develop future team members.
Requirements
- 8+ years of CRM and/or lifecycle marketing experience in DTC, preferably in fashion or lifestyle.
- Proven experience deploying and managing Klaviyo or equivalent CRM platforms.
- Strong understanding of customer segmentation, funnel behavior, and performance KPIs.
- Creative sensibility with ability to craft brand-aligned messaging and journeys.
- Comfortable working cross-functionally between ecom, brand, tech, and creative teams.
- Data-savvy with a test-and-learn mindset.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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