Senior CRM Analyst joining Tania Bulhões to enhance luxury brand relationships through data - driven strategies. Focus on consumer experiences and commercial results in a dynamic team environment.
About the role
- CRM & Lifecycle Marketing Manager overseeing customer engagement systems and campaigns for a responsible fashion brand. Leading implementation of Klaviyo and developing lifecycle strategies.
Responsibilities
- Lead the successful evolution of our Klaviyo platform across email, SMS and Whatsapp.
- Define and optimise customer segmentation, tagging, and personalisation logic.
- Ensure seamless integrations with e-commerce platforms, CDPs, and data sources.
- Develop and implement strategies to generate leads and grow our first-party database.
- Partner with IT, retail and E-Commerce teams to ensure successful implementation of lead generation strategies.
- Design and execute customer lifecycle journeys (welcome, nurture, retention, win-back, post-purchase, etc.).
- Develop content calendars and automation logic tailored to key customer segments.
- Collaborate with Creative and Brand teams to ensure campaign assets are brand-aligned and performance-driven.
- Track campaign performance (CTR, open rates, conversions, revenue attribution).
- Continuously optimise subject lines, send times, cadence, and creative based on A/B testing and data insights.
- Build reporting dashboards to share performance with leadership regularly.
- Build a strong partnership with Brand Marketing, UX and graphic design teams to develop best quality visual and copy content.
- Develop scalable CRM processes, playbooks, and SOPs for future team members.
- Establish targets, manage, mentor and develop future team members.
Requirements
- 8+ years of CRM and/or lifecycle marketing experience in DTC, preferably in fashion or lifestyle.
- Proven experience deploying and managing Klaviyo or equivalent CRM platforms.
- Strong understanding of customer segmentation, funnel behavior, and performance KPIs.
- Creative sensibility with ability to craft brand-aligned messaging and journeys.
- Comfortable working cross-functionally between ecom, brand, tech, and creative teams.
- Data-savvy with a test-and-learn mindset.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Coordenador managing CRM platforms for client engagement at Banco Mercantil. Involvement in strategic business and technology initiatives focusing on customer experience.
Customer Success Associate at Orbital Copilot contributing to AI transformation in commercial real estate. Supporting high - profile clients in legal tech adoption and service delivery.
Product Success Manager at Teamworks specializing in H2F technology implementation for Army units. Collaborating with military stakeholders to ensure effective technology adoption and mission readiness.
Werkstudent*in im Marketing tätig im CRM - Bereich, Unterstützung des Senior Managers bei Kampagnenplanung und Durchführung. Arbeiten an datengetriebenen Customer Journeys und Erstellung von Marketing - Texten.
Customer Success Consultant managing product lifecycles for Zoopla, a leading UK property website. Liaising between sales, finance, and technical departments to ensure seamless service.
Working student supporting Customer Success at VAARHAFT, a young startup focused on the authentication of digital media. Engage with customers to ensure smooth product usage and build relationships.
Customer Success Manager II ensuring customer satisfaction and driving product adoption at Meltwater. Collaborating with teams to provide strategic support and maximize customer value in a hybrid role.
Manager of Customer Success at BlueCat, driving strategy and inspiring teams to elevate customer experiences across complex networks.
CRM Operations Manager for Veepee implementing campaigns and collaborating with various teams. Managing projects, user testing, and optimizing processes for marketing initiatives.