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About the role
- Marketing analyst optimizing paid media campaigns for healthcare education startup. Managing initiatives across Meta, Google, and LinkedIn Ads while ensuring effective audience segmentation.
Responsibilities
- Plan, set up, monitor and optimize campaigns on platforms such as:
- Meta Ads (Instagram and Facebook)
- LinkedIn Ads
- Google Ads (Search, Display, YouTube)
- Monitor campaign performance daily, proposing adjustments and opportunities.
- Create and test different audience segments, messages and formats.
- Establish A/B testing routines and continuous optimization cycles.
- Manage budgets, ensuring efficient allocation of investments.
- Produce reports with consistent analyses, insights and practical recommendations.
- Support the team with technical guidance from planning through measurement of results.
- Keep up to date with trends, algorithm changes and market best practices.
- Contribute to the integration between paid media, content and CRM strategies.
- Act as an active voice in evolving funnels and campaigns, proposing new formats, messages and segmentations.
Requirements
- Proven experience managing paid media (B2B experience is a plus) with a minimum of 2 years.
- Strong command of media buying platforms: Meta, Google and LinkedIn Ads.
- Ability to read and interpret metrics (CPC, CPA, CPL, ROAS, CAC, etc.).
- Solid knowledge of tracking, pixels, UTMs and measurement best practices.
- Experience creating audiences, running tests and performing advanced optimizations.
- Strong organizational skills to manage multiple projects simultaneously.
- Familiarity with BI tools is a plus (Looker Studio, Power BI).
Benefits
- Paid vacation (30 days every 12 months worked) 🏖️
- Annual performance bonus according to current policy for your role 💰
- Birthday day off
- Health insurance 🏥
- Dental plan 🦷
- GymPass (health and wellness pass)
- Partnership with language school(s) (subject to policy) 🗣️
- Growth opportunities with priority on internal promotion
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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