Hybrid Director, Patient Experience and Activation

at Kerr Dental

• Job title: Director, Patient Experience and Activation
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Barcelona, Spain

About the role

• Directing patient experience strategies at Novartis, enhancing patient engagement through data-driven marketing solutions and content strategies. Collaborating with key markets and therapeutic area teams.

Responsibilities

• Work closely with Therapy Area teams, key markets and functions to ensure our patient strategy for priority diseases is driven by insights and supported by high quality content, channels, and solutions that enhance the patient experience.
• Raise standards and consistency of execution through applying the International Patient Excellence (IPEx) framework to priority disease areas and brands.
• Work with Therapeutic Area teams and key markets to co-create patient-focused content and solutions that meet organizational and patient needs.
• Use the IPEx 5R framework to consistently guide personalized patient solutions, content and experience journeys.
• Deliver high-impact, patient-focused content across all channels.
• Develop and curate, high-quality, fully integrated campaigns that are thoughtfully connected and strategically aligned to brand strategy/objectives and patient journey/needs, driving consistency, clarity, and measurable impact across all touch points.
• Direct strategic content production and roll out to match global brand goals and local market needs, with strong governance and approval processes.
• Apply agile, data-driven omnichannel strategies anchored in the patient journey to deliver personalized engagement aligned with patient needs.
• Track KPIs to measure marketing and patient engagement success. Use analytics to improve strategies and encourage innovation and learning.

Requirements

• Minimum of 10 years of experience in marketing, content strategy, or patient engagement within healthcare, pharma, or life sciences.
• Exceptional leadership and stakeholder management skills, with the ability to influence teams, partners, and senior leaders.
• Thrives in a matrix environment, driving collaboration and clarity.
• Experience supporting launch readiness, brand planning, or patient activation is a strong asset.
• Strong analytical skills, ability to distill insights and propose relevant and actionable recommendations aligned with brand strategy/objectives.
• Marketing analytics capabilities, including experience with digital marketing metrics, CRM, search and web.
• Strong project management skills with the ability to deliver high-quality work across multiple priorities.

Benefits

• Competitive salary
• Sales incentive bonus
• Pension scheme
• Share purchase scheme
• Health insurance
• 25 days annual leave
• Flexible working arrangements
• subsidized dining facilities
• Employee recognition scheme
• learning and development opportunities