About the role

  • Lead RGM Strategy design at Coca-Cola to win at key consumption occasions across LATAM markets. Collaborate with bottlers and commercial teams to scale brand strategies.

Responsibilities

  • This role will lead the design, scaling and development of RGM Strategies based on categories and global definition for main categories.
  • This role will lead System orchestration to develop, scale and define RGM category strategies, interfacing with multiple KO stakeholders.
  • This role will influence and work with OU’s Category Leads, Zone Franchise VPs/Directors, Commercial HUB Leads, Bottler Leads (Commercial and Marketing mainly).
  • This position will lead discussion of new tool deployments execution and landing , with RGM Global.

Requirements

  • 12+ years of experience in commercial areas, with mastery in Portfolio evolution strategies, RGM (OBPPC Definition), and Franchise Leadership, as well as proven experience in managing and leading complex cross-functional projects
  • Master: RGM Portfolio Management, Commercial Channel Strategy & Execution, Segmentation, Franchise Leadership, Business Planning & Project Management.
  • Consumer Marketing, Marketing Channel Strategy, Trade Marketing.
  • Desirable to have candidates with Bottler experience.

Benefits

  • Global Brand Impact: Help bring some of the world’s most iconic global brands to life with relevance and intimacy across markets.
  • Strategic Exposure: Work closely with Global Brand, Creative LATAM, Media, and agency partners.
  • Innovation & Growth: Build expertise at the intersection of content adaptation, creators, modular systems, and emerging technologies.
  • Purpose‑Driven Work: Be part of a company committed to sustainability, communities, and meaningful growth.
  • Community of Belonging: Join an inclusive environment where bold thinking, collaboration, and learning are encouraged.

Job title

RGM Strategy Director, LATAM

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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